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martin brown
Improvement advocate in the built environment with a passion for social media, wildness, music, mountains, walking, cycling, astronomy, geostuff, outdoor, inspirations, dark skies, connectivity, edge of chaos, improvement, natural environment, CSR, built environment, virtual worlds, resilience, community enterprise ... and more

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- Why Google and Sony are turning to nature to inspire its leaders bit.ly/14sB7OU @guardian @GuardianSustBiz: 5 hours ago
- @BD_Expert: Agree on misuse of Sustainability word, but check out Living Building Challenge bit.ly/10i03VI @CalibreSimon @UK_LBC 5 hours ago
- Building are giving their #Sustainability White Paper away free until 23 May: lnkd.in/iP9M8r via @SuButcher 7 hours ago
- Vast majority of companies still have no idea what their #sustainability impacts are? ow.ly/ld7a5 #reporting | @GuardianSustBiz 11 hours ago
- RT @AmanSinghCSR: @fairsnape You've been quoted in "Unilever's #SustLiving Trends Worldwide: Goals, Challenges & the Way Forward" http://t.… 1 day ago






On changing culture …
This Wednesday, I attended, and was privileged to talk at, two seemingly unrelated events, one being Green Deal and the other Building Information Modelling (BIM). Both very topical with a common theme of real presenting challenges to the the way we work within our industry.
At both I heard the time-old concern that the industry needs a cultural change to address better ways of working. Couldnt agree more. But there is an expectation that someone else will do it for us – to us. Somewhere, some organisation will wave a wand, mutter a few Harry Potter spell words and cultural change will sweep across us. It’s not going to happen that way.
Be the change we wish to see …
Changing the culture has to come from within us, as individuals and organisations, to stand up and challenge the accepted norms. When we see better ways of approaching projects and tasks, better ways of working together, better sustainability approaches we need to challenge. Much as in the way that last planner is giving voice to improved construction management from those at the construction sharp end, making the necessary changes to address Green Deal, the wider Sustainability, Green agendas and BIM has to come from those of us within the industry.
We can continue doing the same things day in day out knowing that there must be a better way, or actively seek better working and opportunities. It is worth (re) reading Never Waste a Good Crisis that promotes, amongst other actions, business models that promote behavioural change.
At both events I was reminded of Einstein definition of insanity – “doing the same things over and over and over, expecting them to have different results”
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