Towards the end of last year the Construction Marketing Association conducted a US national survey of construction professionals regarding their use of social media. Of note is that 90% of those surveyed used social media, and of those 91% managed social media internally. Also of interest is the % use of Social Media platforms used, along with the most effective (linkedin) and least effective (facebook) social media platforms.
Also take a look at my article feature in the Guardian last year Why the construction sector should engage with social media, our Be2Camp Social Media Framework for GreenDeal, and Pauley Creative’s 2011 How are the top 15 UK Construction Companies using Social Media
What do you think? What do you use in your business?Find Martin on Google+