Are Tweetchats: the new digital benchmarking?

Twitter has come of age – we are seeing more mature, powerful, innovative and business focused use. In particular open tweetchats. Initially started as open brainstorms around a topic, tweetchats remain a powerful format, latterly they have matured into great learning/sharing conversations / interviews.

Tweet-chats generate great content, enable organisations or individuals to share and learn from others. An exemplar Tweetchat has to be the #CSRChat hosted by Susan McPherson (@susanmcp1) which can be seen as a digital version of the benchmarking visits that were the improvement tool for business back in the 90’s. These chats enable real insight to the CSR, Sustainability of leading organisations, and importantly the opportunity to engage, ask questions, get responses and add experience to the chat topic.

Good tweet chats creat a transcript record or report for future reading. I originally suggested that people just jump into the Tweetchat brainstorm, adding comment, holding small conversations with other attendees, and then … make sense of it afterwards and follow up on links, links and make face to face contact.

We have run some excellent tweetchats and built up a real body expertise, under the hashtags for example #GVisChat, #SustLdrsConv and #EXPOC21chat. In fact our first GVIsChat was way back in 2011. The reach of tweetchats can be impressive, with analytics from organisations such at @Tweetbinder.

What’s not to like? As with all good things there is a bandwagon approach that borders on spam- for example we have seen a rash of tweet-chats themed around a county or town, often tagged #anycountyhour these unstructured events offer little engagement and a free for all of promoting services or products.

#SustLdrConv – a monthly series of conversations around the topic of sustainability leadership, co hosted by Martin Brown @fairsnape in the UK and @AndreaLearned  in the USA. Every Tuesday at 7pm UK 2pm ET and 11am PT

#EXPOc21chat – a series if twitter conversations related to the first European Virtual Green Build expo in February 2014.

Background: #tweetchats … observations + how to

#GVisChat – a monthly conversation supporting the Leeds Sustainability Instiutue Green Vision programme (and host to the Living Building Challenge UK collaborative

Conducted properly tweetchats can be a powerful digital version of benchmarking exercises, of a white paper, enabling a structured interview to air your position, comments and developments whilst allowing for real time input from other topic experts, advocates and practitioners.

Having developed a track record in successful tweetchats, we would be delighted to discuss how these online conversations can greatly assist your wider social media, digital or PR efforts.

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3 Responses to Are Tweetchats: the new digital benchmarking?

  1. I am regularly blown away by the Tweetchats I see in the sustainability and CSR space, so it has been wonderful launching #sustldrconv with Martin and participating in as many others as I can fit in order to learn more. ( Susan McPherson’s #CSRchat is at the top of that list) Tweetchats, done well, can be great ways to demonstrate for new-to-social businesses and orgs the power of an hour of conversation and the amazing connections that can be made. I HOPE these chats are a new digital benchmark… with much to be said for providing an open forum for sharing and discussing of the big sustainability topics.


  2. Pingback: Tweetchat Week: w/c 4th Feb 2014 | fairsnape isite

  3. Pingback: Launching the Sustainable Leadership Conversation | fairsnape isite

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