Greenwash definition

The recent Digging Beneath the Greenwash supplement in Building (page 30) carries an great definition of greenwash, a term often used on this blog.

Simply offset your carbon emissions with hot air emissions. Stick a picture of a giraffe on the cover of your annual report and inside be sure to point out that your company did not kill a single giraffe this year. Change the corporate logo to a fuzzy picture of a tree.  Carry on as before.

 Excellent

 

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One Response to Greenwash definition

  1. Pingback: Coal - safe cigarettes for the built environment? « isite

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