How do we deal with education of green financial benefits in eduction?

The recent and excellent copy of GetSust Issue 31 from Melanie Thompson carries a feature on the recent CIOB study:

A UK survey says the construction industry is poised to fully embrace sustainability, while two recent international studies have found that construction clients and tenants are putting ‘green’ buildings at the top of their shopping lists. All that’s lacking, it seems, is a leap of faith. Could post-occupancy evaluation (POE) push the two sides together?

A study commissioned by the Chartered Institute of Building (CIOB) suggests that the vast majority of construction professionals believe that ‘green’ building is the future for the construction industry.

Of the 850 construction professionals questioned, 94 per cent believe that ‘green’ building is the future for construction, and 86 per cent believe that there are financial benefits to producing energy efficient buildings.

And contrary to expectation, 67 per cent of respondents felt that the current UK building regulations do not go far enough to create energy efficient buildings.

Commenting on the survey results, Michael Brown CIOB deputy chief executive put the lack of up-take of the green message down to “…a shortage of client awareness and education towards the financial benefits for building green projects”.

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