CEO’s do not ‘get’ the web, according to the last of four articles in today’s Telegraph that reviewed Steve Tappin and Andrew Cave’s book The Secrets of CEOs and looked at the emerging web3.0 and its impact on business.
Web3.0 will have a profound impact on building designs and the way we use buildings, through for example the use of cloud computing that will remove the need for server space and the required power and cooling energy. It will also impact on office space layout as network access becomes unchained from the desk and floor box.
But in the built environment the biggest impact may well be on collaboration that changes relationships, supply and value chains beyond recognition …
Web 2.0 has been focused on social communities, on individual relationships; things not focused on the office. … Web 3.0 will be about more interaction between customers and vendors and competitors, on making life better for the customer.- provide better collaboration on business problems.
And of course more predictions on virtual worlds, and second life…
Forecasters Gartner are predicting that by the end of 2011, 80pc of active internet users and Fortune 500 enterprises will have a “second life”,
with no where to hide problems, mistakes or greenwash …
Reputational damage in the Web 3.0 environment will be swift for companies that are caught out, because of the speed with which information can spread around the world.
So I guess an equally important question is how well does the built environment ‘get’ the web?
be2camp in London on the 10th October, may well be seen as the start of awareness for many in the built environment to get to grips with and better understand some of the emerging web2.0 and web3.0 applications.
Post note – just as I finished this item I received a tweet (Twitter) from Krishna De in Ireland with a link to her blog article on the state of web use among SME’s: Organise, Activate And Influence Social Activism Through Social Media relating to a recent study released by O2 and TNS MRBI
- SMS messaging for business communications, increasing from 29% four years ago to almost half (49%) today.
- almost half of SME owner managers are unaware of what a blog is – and that just over one in 16 (6%) SME respondents has started a business blog while 5% have a personal blog.
- The study goes on to state that 57percent of the 300 SME’s surveyed don’t have a website