At the time I heard the Radio 4 news report on Tim O’Reilly, founder and CEO of O’Reilly Media, that we should use the Web for more important things than throwing sheep, and read the ExtranetEvolution blog, I also read the editorial to the latest Patagonia Catalogue:
We tell (…) stories over our modern campfires – blogs, web sites books and catalogues – in equal parts homage and interest
We are entertained but an astute few may learn and go on to build on these stories creating new stories of their own. Innovation Inspires
So this is why we throw eco sheep, to increase awareness, to plant seeds, to tell stories and to inspire others. It may be the Maven in me to share and inspire, which has been my motivation throughout a career of business improvement so that others can move forward.