sustainability and the crunch

The UKGBC released results of a survey earlier this week, which should be seen as important reminder that sustainability is here to stay despite the economic situation.

Results released today from a poll held during a webinar hosted by the UK Green Building Council have revealed that British companies see sustainability as a growth area over the next 3 years, despite the current financial crisis. More than 92% of respondents felt that sustainability would either grow as an issue or stay at the same level despite the credit crunch.

27% said that the financial crisis has had no adverse effect on their organisation’s efforts to tackle sustainability and more than half (55.54%) said it had caused it to become an even bigger focus for them over the past 6 months.

The general consensus from respondents was that during these times of uncertainty, it is important for government to stick to ambitious green targets, maintaining the direction of travel for policy and regulation. More than 96% either agreed or strongly agreed with this statement.

This was supported recently via colleague Pam Broviak, who recently sent live tweets and comments (via Twitter) from the US GreenBuild08 conference:

Me: whats the buzz re green v credit crunch ?

Pam:  everyone says it really hasn’t affected it a lot

Of course if we consider the triple bottom line, of environmental, social AND economic sustainability this makes sense. But as has been commented here before the survivors of this financial crisis will be those who have resilient practices and approaches in place – and that this must include social and environmental

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