In addition to including innovative content and experience in bids, be sure to make use of freely available social media that can demonstrate how innovative and forward thinking your organisation is.
- link to innovative products, processes and or awards for example
- link to your project blogs for example
- link to your staff linkedin profiles, in particular your proposed project manager!
- link to your twitter profile
- link to your organisation pages on linkedin or facebook
- link to any relevant presentations or slides on slideshare
- and of course make use of URL shorteners (such as http://bit.ly/) to allow links to be used when the document is printed