Reading the published edition of the Government Industry Strategy, Construction 2025, released yesterday I had two metaphors in mind, Snakes & Ladders and Babies in the River. Metaphors at first annoyingly contradictory, but on reflection pleasingly complementary.
The Construction 2025 Industrial Strategy vision contains ambitions to cut costs, deliver projects faster, reduce carbon emissions, improve image and exports, through working digitally, sustainably, and yes more efficiently.
Snakes and Ladders: illustrates the myriad strands and issues we are trying to deal with in the industry. Indeed the strategy includes a number of ladders with the excellent intention to move the industry forward, but also a number of slippery snakes to prevent meaningful progress for industry players and the industry as a whole. And, no doubt there will be plenty of commentaries on what issues are ladders (BIM and Carbon perhaps?) and which are snakes (image, diversity, SME relevance perhaps?)
Babies in the River: illustrates why only dealing with these strands and issues will not move us forward, and we will continue with energy sapping improvements, incremental changes and pockets of best practice. (You need to read Annie Leonard, Story of Stuff excellent article)