A recent survey by Chatsworth Communications of the FTSE 100 green ‘claims’ reveals that top organisations are going green to protect brand and image rather than any concern for the environment. Over 1200 ‘opinion formers’ from across the UK were asked views on the FTSE 100 green claims as part of the Green Winners and Green Washers Survey
Of course this wouldn’t be the case for organisations within the built environment sector … would it?
The results reveal increasing cynicism as to whether UK business is leading on environmental issues out of a genuine desire to protect the environment or if this is just greenwash aimed at creating an eco-friendly corporate image.
• The main motivation for UK companies to adopt green policies is to protect their reputation (27%) followed by consumer pressure (20%) and good business sense (18%)
• Only 1% believe genuine concern for the environment is the key driver for UK companies to adopt green policies
• Marks & Spencer (45%) and HSBC voted the top green winners – the companies making
the most genuine green effort
• BP, Tesco and British Airways considered to be most guilty of ‘greenwash’ by respondents
• BP, Tesco and Marks & Spencer have the highest profile and most effective green publicity campaigns in terms of coverage
• Majority of respondents (75%) believe it is better for big business to own up where they are not green and show willing to make any changes
Nick Murray-Leslie, Director, Chatsworth Communications comments: “The views of the people polled influence millions of consumers across the UK, who will ultimately vote with the purchasing decisions they make.
(original lead from Edie)