Category Archives: greenwashing

Time to rethink (not re-tinker with) sustainability #BAD09

Oh what a web we have weaved on our route to sustainability. And while we seek sustainable construction and head towards zero carbon homes, are we not in real danger of creating an industry that is in itself not sustainable … Continue reading

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defining zero carbon – more clarifications (for homes at least)

On Wednesday I sat in on a Zero Carbon Hub consultation event relating to the defining-zero-carbon-homes-presentation2zero carbon definition  for buildings. I did manage to send some tweets via twitter during the session, and here, I have pulled these together to give … Continue reading

Posted in comment, greenwashing, housing, legislation, links, route2zero, sustainability, technology | Tagged , , , | 1 Comment

from brightgreen: how to use environmental leaders

Last Friday Bright Green Talent posted this excellent five point guide: Dreadlocks, demonstrations and duck ponds – What does today’s environmentalist look like? What are the characteristics of these environmental leaders and how can you use them to drive your … Continue reading

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bloggers greenwash kit

Thanks to Mel over at Elemental for pointing out the Greenwash Guide (pdf) at Futerra – very timely as I prepare for a workshop today.  Three even easier steps for communications agenci Now we have the 10 signs of greenwash, … Continue reading

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bloggers uncover greenwash

A new Nielsen Online report, Sustainability through the Eyes and Megaphones of the Blogosphere, argues that firms that are guilty of overstating their green credentials are being routinely uncovered by bloggers. Bloggerskepticism is the cost of entry to play the … Continue reading

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a real school for the future – without eco-bling

Education Guardian reports today on the development of Acharacle School on the Ardnamurchan peninsula in Scotland.  The report by Tariq Tahir, should make ‘essential ‘ reading for those involved in school design, construction and in community assets. In addition the … Continue reading

Posted in architecture, best practice, blogs, built environment, carbon footprint, cement, comment, construction, design, education, green buildings, greenwashing, innovation, schools, sustainability, technology | Tagged , , , , , | 1 Comment

Arup pick up greenwasher of the year award

Arup and the Dongtan project has received much ranting on the Ethical Corporation (EC) website over the year so no surprises that they pick up the EC Greenwasher of the Year award .  This for the … long announced, but … Continue reading

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