Since the early ’80’s Patagonia has featured in my life, initially in respect of climbing hardware and outdoor clothing and latterly as a real source of CSR, Corporate Social Responsible inspiration. I recall my first purchase, and a still a winter favourite, a Synchilla fleece jacket, produced from recyled plastic bottles, and this in the 80’s,
It is fantastic to see how the influence of Patagonia, Chouinard and contempories has now reached into built environment sustainability, as evidenced at the recent excellent Green Vision Building CSR event in Leeds.
Patagonia stores are still a magnet for me, in the UK, and from Chamonix to Banff. But it has been the Patagonia catalogue, published a few times each year with the seasons, that has in no small part shaped my sustainability thinking, through stunning photographs and excellent narratives from Yvon Chouinard, Rick Ridgway and Patagonia Ambassadors, It is from here I developed a passion for connecting sustainability thinking with nature, linking love of outdoor exploration with business excellence.
“we learned early the need for good quality … and environmental consciousness, because we’re part of the natural world from where we draw our strength”
If ever you see a Patagonia catalogue – pick it up and be inspired by the photographs and narratives.
( the Becoming Wild text in the image above can be found here )
The Responsible Company a great quote on Sustainability from Yvon Chouinard and Vincent Stanley:
“A word about a word we have chosen to use as little as possible: Sustainability. Its a legitimate term that calls us not to take more from nature than we can give back. But we do take more than we give, we do harm nature more than we help it. We have no business applying the the word sustainable to business activity until we learn to house, feed, clothe and entertain ourselves – and fuel the effort – without interfering with natures capacity to regenerate itself and support a rich variety of life. We are a long long way from doing business … and no human economic activity is yet sustainable”
How is your corporate sustainability or CSR thinking aligned to nature?
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