Tag Archives: Greta Thunberg

XR: The Extinction Symbol, Business and the Built Environment

The current use of the extinction symbol by Extinction Rebellion, is establishing the symbol as the image of climate breakdown akin to the (CND) peace symbol. In addition, the vision, messages and demands from Extinction Rebellion, (echoed by Greta Thunberg, the SchoolsStrike4Climate and David Attenborough’s BBC Climate Change: The Facts) is resonating with business and the built environment sector. And as I mentioned in a tweet this morning – XR has done more for climate change, climate breakdown awareness than the sustainability movement has done, with (as the Guardian reported) Support for Extinction Rebellion in the UK has quadrupled in the past nine days as public concern about the scale of the ecological crisis grows.

The symbol represents extinction. The circle signifies the planet, while the hourglass inside serves as a warning that time is rapidly running out for many species. The world is currently undergoing a mass extinction event, and this symbol is intended to help raise awareness of the urgent need for change in order to address this crisis. Estimates are that somewhere between 30,000 and 140,000 species are becoming extinct every year in what scientists have named the Holocene, or Sixth Mass Extinction. This ongoing process of destruction is being caused by the impact of human activity. Within the next few decades approximately 50% of all species that now exist will have become extinct. Such a catastrophic loss of biodiversity is highly likely to cause widespread ecosystem collapse and consequently render the planet uninhabitable for humans.

https://www.extinctionsymbol.info

Although aimed at the Government, we can learn from XR – their demands are very closely aligned to those seeking a regenerative built environment

Extinction Rebellion ‘Demands’:

1 ACKNOWLEDGE: tell the truth by acknowledging and declaring a climate and ecological emergency, working with others to communicate the urgency for change

2 ACT: Act now to halt biodiversity loss and reduce greenhouse gas emissions to net zero by 2025

3 COLLABORATE: create and be led by the decisions of a Citizens’ Assembly on climate and ecological justice.

The recognition that the XR movement is ‘on to something’ is being recognised by business and the built environment – see for example An Open Letter to Business Supporters of Extinction Rebellion by Jim Bendell and It’s time to dump Earth Day and join the Extinction Rebellion by Lloyd Alter

We believed that we had time and techniques to reform this capitalist system towards something sustainable. It was a wonderful idea at the time, and even got its swansong with international agreement of sustainable development goals

Jem Bendell

Decarbonization by 2025 is a very tough goal, but …we have met tough goals before. We won’t get there by looking at bird photos and picking up litter on Earth Day once a year

Lloyd Alter

This mornings twitter conversation …

Neil Swift @NeilGSwift  Construction one of the biggest emitters XRconstruction could do good business?@invisiblstudio @FCBStudios @ArchitypeUK @fairsnape interested in your thoughts?

Martin Brown @fairsnape Indeed @NeilGSwift current activity @GretaThunberg @ExtinctionR #DavidAttenborough has done more to raise #ClimateBreakdown awareness than built environment sector has ever done, despite our products being (40%) of problem. We need a #XConstruction mindset urgently

Where to start? … ‘tell the truth’, … acknowledge a #ClimateEmergency exists and our built environment role .. and set zero carbon targets for 2025,

Martin Brown @fairsnape At the moment we are on track to fail our own industry strategy target carbon reduction 50% by 2025 … how will we explain that to next gen? #XConstruction

Whether you agree with Extinction Rebellion approach, or not, we need all means, advocates, media and approaches to raise awareness, tell the truth and starting acting.

USE OF EXTINCTION SYMBOL: No extinction symbol merchandise exists, and it never will do. The free use of the extinction symbol by individuals in their personal artwork or other forms of expression is strongly welcomed and encouraged, but any form of commercial use of the symbol is completely against its ethos and should therefore be refrained from. To reiterate, please do not use the symbol on any items that will be sold, or for any other fundraising purposes. There are no exceptions to this policy.

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