Following my last blog on Social Media in the workplace two very interesting links have come to light:
As elaborated by the Harmon research on social media productivity … inclusive collaboration will unleash huge organizational potential for knowledge discovery with benefits including greater innovation, reducing time spent searching for information and elimination of duplicated effort.
and
Innovation comes also by multidisciplinary collaboration … with … social media are a means to this end, obstructing this opportunity will do more harm than good in the long term. Adaptation and transformation of people, processes and technology will have to occur sooner or later, because both the organization and the competitive landscape will demand this.
(my emphasis)
And from Tools for internal communications back in Jan 2010:
Melcrum have also begun a major research project into the use of social tools for internal communications; initial findings confirm “widespread adoption, a clear business case and visible return on investment for communicators.”
“Many organizations have now moved beyond the experimentation phase and begun embedding social media into the way they do business,” said Victoria Mellor, CEO of Melcrum. “There is a fundamental shift happening with how information flows inside an organization. Peer-to-peer online networks are enabling real-time feedback from employees to inform decision-making, not to mention facilitating collaboration between remote workers,” she added.
Fairsnape 