Category Archives: social media

Klout closes this week: are we now living in the world Klout built?

pexels-photo-303039

@klout May 10 To all of our fans: after careful consideration we have decided to shut down the Klout website & the Klout Score. This will happen on May 25, 2018. It has been a pleasure serving you, and thank you for your ongoing support over the years. Details here: lith.tc/2wtAAEp

Klout came into the world of social media back in 2008, the same year as we founded Be2Camp, a network to explore application and potential of social media within construction. (At that time an alternative to Klout, PeerIndex was founded in 2009 by Be2Camp member Azeem Azhar)

Klout, the leading ‘influence score’ platform, ever-present over the last ten years, has generated much debate on influence scores and metrics, and been the back bone to many influence lists. Many of which I have appeared in, and delighted to have done so, from the early Guardian Sustainable Business lists to Global CSR influencer lists, Tridos Bank Sustainability Colour of Money listing, to the current and excellent Jim McClelland’s weekly (Built Environment/BIM/Modern Slavery) Top 500 series.  I think my highest Klout was 68 and I think of that as something to be proud of..

We will no doubt see one of Klout’s current competitors take its space – Kred. (And I hear today from Jim McClelland that the BIM Top 500 has adopted Kred)

Or maybe Kout has achieved what it set out to do, creating an influencer economy and reached the end of its ride – as Liriel Higa wrote recently in New York Times, We’re living in the world that Klout built.

On May 25, Klout will shut down, but not because what it set out to do is irrelevant. On the contrary: Klout is closing because, well, we’re living our Klout scores now. The “influencer economy” is thriving, and it has created a new vocabulary. I just reached 500,000 Facebook fans! My YouTube video went viral. OMG, did you see who commented on my Instagram post? I’m trending worldwide. I checked in so many times I’m the mayor of my local bar.

I was happy to get a professional boost from social media influence; today, entire careers are built on it. In our influencer-driven world, Kim Kardashian gets paid $500,000 for touting a product on Instagram. Product placement on social media is so rampant that Olivia Wilde felt compelled to include the hashtag #notanad when she posted a picture of new sustainably made sneakers by Nike.

Within my social media workshops and coaching sessions I point out the work of Kasanoff in 2013, that true influencers across social media, are Generous and Expert,in that they, we, are proactively generous with expertise before people need that information. As Munish Datta wrote in a contribution to FutuREstorative, Sharership is the new Leadership. And, as such, maybe influencers do not necessarily need a score or a ranking to be recognised.

However, we all, or many of us, like listings, high scores and the recognition to be ranked highly in listings. Listings based on Klout algorithms were once a pleasing mix of companies and individuals, demonstrating individuals have as much influence on improvement as large organisations, particularly in the construction world of sustainability, CSR, BIM etc, Such lists now topped out and dominated by large corporate and institutional organisations, suggest Klout scores have been compromised by perceived importance bias towards of organisations. It will be interesting to see how Kred rankings pan out on the large organisation / individual influence issue.

Klout may be no more, but the influence of Klout will live long.

Advertisements

A favourite twitter recipe

Twitter has changed the way we can view favourites, and indeed view other peoples favourites in our timelines.images (1)

With so much great information, comment and experiences now shared across twitter, particularly for me in the sustainability, BIM, construction and CSR spheres, the favourite button is important element of twitter. Accordingly I use the favourite button a lot, to save a reference for future reading, to flag a tweet for later action, if for example I am unable to RT or respond to there and then, or even just to acknowledge the tweet, as an alternative to Re-Tweeting.

I was asked during the week, when explaining this, how I get back to and make sense of those tweets that I do favourite, so sharing my response and solution here;

I use an IFTT (If This Then That) recipe that sends the favourite directly to Evernote

Within Evernote the Favorited tweets land within my ‘TwitterFav’ notebook which can be read when time permits, (across all devices, phone, ipad, laptop) and moved on to my main Notebook if worth retaining for reference, and importantly tagged for easy retrieval.

Easy, and for me an effective work flow for managing favourites.

Related iSite Blog posts:

Managing Social Media Flow

Why use social media in Construction 

What can social media offer in support of Construction Innovation, Information, Process and Management?

Today’s construction and built environment sector faces exciting but immense cultural, societal and technological changes. This is evidenced through a myriad of issues; a rapid escalation in the need for improved sustainability; better information management and advanced construction techniques; to test and challenge established practices.

While these challenges are significant, there are a number of platforms and tools that can improve communication, learning and sharing – not least social media. The core challenge here is “what can social media offer in support of Construction Innovation, Information, Process and Management?”


My guest editorial to Construction Innovation, Information, Process and Management (Volume 14 Issue 3) provides a snapshot of social media (past, present and future), including why and how this new collection of tools can be used to purposefully improve construction.

33314c001

Why Use Social Media in Construction

Social media, alongside web 2.0 applications have been major disrupters for many industries, from music to books thorough to newspapers and journalism. These disruptions have led to new platforms and avenues for future innovation and creativity. Just how much social media, BIM/modelling, and the move towards transparent, responsible sustainability will disrupt construction and the built environment in coming years is one of the salient questions to address (and one that makes construction such an exciting industry).

Social media is by no means a panacea solution for construction improvement or, indeed, a means of replacing all construction communication. It is, however, a vital tool in today’s construction improvement “toolbox”. The discussion now needs to move beyond social media as a technology to social media as a crucial enabler.


Access the full article here (may require registration) 

A TQM for the social media, digital age?

I see Harvard University are initiating a Digital Problem Solving programme for the digital age.

The Digital Problem-Solving Initiative (DPSI) at Harvard University is an innovative and collaborative project piloted in Fall 2013 that brings together interested students, faculty, fellows, and staff and enables participants to work in teams on practicable and concrete digital use cases – problems and opportunities – across the university.

The pilot offers students and other participants a novel opportunity to enhance and cultivate competency with digital tools and online activity as teams engage with research, creative production, and policies governing the digital world.”

This looks an interesting project, dusting down the 80’s and 90’s Total Quality Management, (problem solving, team work, quality circles and more) and re-inventing for a digital age. Anyone remember great work done through National Society for Team Work (NSQT)?

Wondering if any UK University would be interested in or is running a similar pilot?

Before all those programmes and initiatives, and indeed the foundation for them all was the Deming improvment PDCA cycle ( Plan Do Check Act) which still holds great significance in a social media, digital enabled world.

PDCA_Process

For all projects, we need to consider the planning, the execution, the checking and importantly how we will act and improve for next time around.  (Which makes the Deming cycle an ever improving spiral) And of course requires continual effort to maintain equilibrium as my last blog post explored

The Checking is not just numbers and inspections, but critically the stories from those involved – as evaluation. Today, social media  can really enable the collation, sharing and analysis of stories, and hence has a huge part to play in future KPI’s (key performance indicators) as we move forward to ever more social businesses and organisations.  (Subscribe to this blog for future updates and support on this topic)

Helping your planning, doing, checking and improving efforts keep in equilibrium 

Green Vision for Social Media at Green Build Expo

logoBe2Camp returns to Greenbuild Expo in May with Green Vision.

This year’s session, taking place on 8th May at Manchester Central from 1pm, will be the most exciting  yet, with an amazing line-up of speakers (see below for programme).

GreenBuild Expo itself attracts over 4,000 built environment professionals and takes place on 8th and 9th May. It features over 100 free seminars and workshops on all aspects on sustainable buildings, from integrating renewable energy and BIM for beginners to skills for Green Deal and strategies for climate change adaptation. Speakers include UK Green Building Council, Energy Saving Trust, Warm Up North, Manchester City Council and many more. For free registration visit www.greenbuildexpo.co.uk.

Be2Green

The speakers will include some of the top presentations from Green Visions last three years’ programme, along with BE2 friends old and new. Join us for the whole afternoon, or one of the three great sessions we have planned.

1.00 Welcome

1.15 – 2.00 Green Knowledge – how social media can help us learn, share and advance green sustainability knowledge, including essential tips on promoting your green credentials and featuring ‘Integration is the name of the game’ Paul Toyne , Global Head of Sustainability WSP

2.15 – 3.00 Green Materials – transparency in green and healthy materials, featuring presentation from Kelly Grainger, Interface and Janet Beckett,Carbon Saver UK

3.15 – 4.00 Green Futures – what’s emerging in the world of green building, featuring ‘Green Towns’ Prof Angus McIntosh , Oxford Brooks University and a keynote live presentation from Amanda Sturgeon, VP Living Building Challenge, from the recently completed Bullitt Centre in Portland, called by many the greenest commercial building in the world. (Not one to miss)

Do you have something to share, Pecha Kucha style (thats 20 slides, each 20 seconds) that will fit one of the above sessions? We will keep one slot free for ‘on the day’ contribution But if you are interested please let the Greenbuild Expo organisers know in advance. (1st come, 1st served ….)

As in previous years, our afternoon session will be live streamed and web enabled allowing real global sharing from and into the event.

BE2 (Be2Camp) are Greenbuild Expo’’s social media partners, and a social media advocacy for built environment sustainability and collaborative working

Green Vision, part of the Leeds Sustainability Institute and Centre for Knowledge Exchange and committed to driving sustainable change for construction professionals

Social media in construction – whats happening?

Towards the end of last year the Construction Marketing Association conducted a US national survey of construction professionals regarding their use of social media. Of note is that 90% of those surveyed used social media, and of those 91% managed social media internally. Also of interest is the % use of Social Media platforms used, along with the most effective (linkedin) and least effective (facebook) social media platforms.

Also take a look at my article feature in the Guardian last year Why the construction sector should engage with social media, our Be2Camp Social Media Framework for GreenDeal, and Pauley Creative’s 2011  How are the top 15 UK Construction Companies using Social Media

What do you think? What do you use in your business?

Social Media in Construction

Find Martin on Google+

Innovation Voucher Provision

mb-m-and-c-1-blueThe Technology Strategy Board (TSB) is making Innovation Vouchers available worth up to £5000 for construction and built environment companies. Applications are due to open on the 10th of December and close on the 23rd of January 2013.

Fairsnape in association with IBE-Partnership is delighted to assist you  in preparing and submitting your application for Innovation Vouchers in the following topics that we offer as your innovation provider to improve your construction performance.

  1. Social Media – Awareness, Getting Started, Developing, Strategy and Policies, Measuring,
  2. CSR – Awareness, Developing Strategies, Integrating and aligning systems, Measuring.
  3. Sustainability (1) – Awareness, Strategy, Policies, Aligning / writing systems, Measuring
  4. Sustainability(2) – (Beyond Waste) – Awareness, circular economy, cradle to cradle thinking, healthy products innovation, measurement,
  5. Construction Carbon – Awareness, Strategies, Measuring and Improving, Application of wold class tools
  6. Benchmarking – (Beyond KPI’s) – Awareness, Strategy, Benchmarking Project, Measuring, Application of world class tools
  7. Business Strategy – (EFQM) Awareness, Improving overall and holistic strategy, facilitation, measurement
  8. Collaborative Planning / Last Planner – Awareness, Strategies, Training, Guidance, Facilitation, Application of world class tools
  9. Lean Construction Techniques – Awareness, Strategies, Training, Guidance, Facilitation, Application of world class tools
  10. Collaborative Working – Awareness, Strategy, Principles, Training, Facilitation, Preparation for BIM
  11. BIM – Awareness, Strategy, Policies, Preparation Plan, Facilitation,
  12. Customer Management– Awareness, Strategies, Training, Guidance, Facilitation, Application of world class tools
  13.  ISO14001 – Awareness, Strategy + Policies, Improving/Writing EM system + process, training, readiness for assessment
  14. ISO90001 – Awareness, Strategy + Policies, Improving/Writing QM, training, readiness for assessment system + process
  15. PAS 2030 – Awareness, Strategy + Policies, Improving/Writing Green Deal system + process, training, readiness for assessment
  16. Bidding – Awareness, Strategy, Process/Approach, Support,

mb-m-and-c-1-blueThis is a great opportunity for you to innovate and improve your effectiveness and efficiency, improve attractiveness to clients  and of course improve the bottom line at no cost to you. If you are interested in progressing further please call or get in touch to discuss.

00 44 7776 234702

Email | Twitter | Blog Linkedin | G+