Thanks to Mel over at Elemental for pointing out the Greenwash Guide (pdf) at Futerra – very timely as I prepare for a workshop today. 

Now we have the 10 signs of greenwash, Six Steps to avoid Greenwash, a Greenwash Healthcheck  and 3 even easier steps for communication agencies, the original  six greenwash sins,  and greenwash misleading adverts regulations.