All too often I hear construction talk of how things will be better and back to normal when we emerge from the current tough environment, with a strategy of retrenching, waiting and picking up again in good times just around the corner.
Wrong – this is the future, right now, and only those who adapt and embrace change will find a better working environment, and turn the corner to find those good times. As Einstein said, doing the same thing over and over again hoping for better results is just plain insanity.
I was reminded at yesterdays Constructing Excellence Collaborative Working Champions meeting that the Never Waste a Good Crisis – Challenge to the UK Construction Industry is now three years old – and the message is still as viable and important as ever.
Embracing change across so many facets of business today is vital for future success, but particularly in the sustainability and responsibility arena. As Michael Townsend wrote only yesterday on the Guardian Sustainable Business blog, companies that prosper in future will be the ones that take action on sustainability now, and asks the question:
Should construction companies remain engaged in the net depletion of resources, or move towards becoming a zero-adverse impact facilities business within the circular economy?
Understanding change and adapting for the future is a big ask for many organisations within the built environment, and we have yet to see breakthrough case studies. However, many are now embarking on the first step of increasing awareness of change, and through the Fairsnape Route to Zero approach starting to map out a strategy.