Entering the The Guardian Sustainable Business Awards could be good for you

SustainBus_460x276Business is evolving, organisations big and small are taking new approaches to embedding sustainability and seeing results. The Guardian Sustainable Business Awards celebrates innovation and impact in corporate sustainability and the people who are making business better.

Categories include the Built Environment but also the current themes important to innovation and impact of the built environment sustainability agenda, and regularly covered by blogs such as this: collaboration, communication, net positive, restorative sustainability, natural capital, social impact, supply chain, waste, carbon and energy and more.

Why you should enter the awards

How to enter  Entries close on 7 February 2014

The Categories …

Communicating sustainability Inspiring action on sustainability issues is key. We’re looking for stand-out examples of campaigns that have engaged and entertained. Eliciting action and leading to tangible shifts in behaviour

Net positive It is no longer enough to do less bad. Progressive businesses are seeking ways to be regenerative in their activity, this award is for those businesses that are taking tangible steps towards making a net positive contribution to communities, society and the environment.

Work Is your organisation a great place to work? Creating healthy, happy working environments is part of being a sustainable business. This award will go to an organisation that seeks to foster a culture of health and happiness for all employees.

Natural capital  From water to healthy soil, pollinators to forests, nature underpins 100% of economic activity. This is an award for an organisation that is trailblazing a strategy to appropriately account for the value nature provides it with.

Social impact Business’ has huge potential to contribute positively to society. This award is for a project or initiative that seeks to solve a challenging social issue whilst simultaneously creating shared value for the business.

Collaboration An award for a project or initiative that breaks down traditional barriers. We are looking for examples of several partners working together in non-traditional ways towards a goal that delivers truly sustainable outcomes.

Supply chain – sponsored by WRAP Global supply chains are vast and complex. This award is for initiatives that embed a respect for human, economic and environmental rights across a business or product’s supply chain.

Carbon & energy management Reducing business’ scope 1, 2 and 3 emissions is key to meeting the UK’s carbon reduction targets. This is an award for initiatives that take a holistic approach to measuring, managing and reducing emissions.

Waste From circular principles applied to design to projects achieving zero waste and re-manufacturing initiatives, rethinking waste is vital and this award is for projects or products that are at the leading-edge of that rethinking.

Built Environment – sponsored by Aecom An award for innovative re-developments or new-build projects that are at the leading-edge of approaches to reducing the built environment’s negative environmental impacts and raising its positive social impact.

Fairsnape is a media partner for The Guardian Sustainable Business Awards 

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3 R’s for rethinking built environment sustainability

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Its over ten years since rethinking construction became the driving force for improving the construction industry. Back then, in 1998, sustainability wasn’t on the agenda for many construction organisations, and didnt feature in Egans influential report.

Now at the close of 2012, it is of course one of the key challenges for construction.

But is it now just a ‘must do, tick box’ matter, rather than a real agenda for improving, reducing costs and reducing our impact?

Earth2.0 Hub in an excellent blog post ( The Future of Business – inspired by and in harmony with nature.) provides a framework and the language of 3 R’s for future businesses working in harmony with the earth .  And its a framework we should learn from, borrow, adopt or adapt  at project and business level in rethinking built environment sustainability; Re-Design, Re-Connect and Re-Kindle.

Re-Design. Not only design of buildings, but to re-design the way we build. No longer are transactional efforts (reducing waste, conserving energy and recycling) enough.

How?: Take a look at Cradle to Cradle thinking, Circular Economy, Designing out toxic materialsDesigning out Landfill

Re-Connect. Time to rethink our relationship with nature. However just including nature as a natural capital to be costed is not meaningful approach. We need a relationship that is deeper, that is deep green thinking.

How?: take a look at Living Building Challenge – what if every building, like a flower, contributed to its environment. Or the One Planet Living ten principles

Re-Kindle. Time to rekindle the sustainability debate – moving away from the negative, harassment to doing less bad, to encouraging a move towards a positive new world of doing more good,  better. Resilience.

How?: Learning and benchmarking from other industries and sectors, for example Patagonia, or closer to the built environment, Interface Flooring

This blog, since 2005, has had as a tagline built environment improvement and its connectivity to the natural world . Since then, it has been a core philosophy within fairsnape.

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Since 2005 we have organised and facilitated benchmarkwalks, discussing sustainability issues , across and within sectors, whilst walking in the natural environment. Rather than in the conference of training room. You would be amazed how diffierent, how green, sustainability discussions when conducted in the great outdoors. Try it !

Cradle to Cradle, Circular Economy, Healthy Products Standard, Designing Out Landfill , Interface UK, and the UK Living Building Challenge all featured in our #GVis2012. Green Vision Conference in Leeds on the 12 Dec 2012.

>>> See Green Vision event material, links, blogs and more here  <<<<

<<< Read the Cradle to Cradle tweetchat transcript here <<<

The Living Building Challenge UK Collaborative will be ‘launched’ at this event on the 12th.

And, Cradle to Cradle is the book-topic for our Dec #GVisChat tweetchat on Dec 10th at 8pm.

Heros and Texts for a future Built Environment based on #CSR

“suddenly the air smells much greener now”

Listening to ‘These Streets’, lyrics by Paolo Nutini summed up the brilliant, inspiring Green Vision conference in Leeds – exploring CSR within the built environment.

A mix of talks, presentations, round table discussions and pecha kuchas from Mel Starrs, Eden Brukman, Tamara Bergkamp, Eddie Murphy, Martin Brown, Faye Jenkins, Claire Walker, Rick Hamilton, Mark Warner, Pedro Pablo Cardoso-Castro, Andy Ainsworth, Paula Widdowson and many others showed that there is real emergence and a future for a Built Environment founded on social responsibility principles.

The air smells much greener …

We heard of excellent progress being made by individuals, projects and organisations on the CSR journey, and how behind these are great influential thinkers, often outside of the sector, many, unsurprisingly, related to the ‘outdoor’ sector.

Many of the speakers were enthusiastic in sharing CSR heros and recommended CSR reading. So here, as a summary, or reading list are those mentioned during the day. I wonder how many of these are on the reading list within design, construction and fm education? (Book titles link to Amazon)

Yvon Chouinard

Rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. His company @Patagonia is widely acclaimed for its environmental and social focus. According to Fortune magazine, Chouinard is arguably the most successful outdoor industry businessman alive today.

The Responsible Company What we have learnt in the first 40 years at Patagonia by Yvon Chouinard and Vincent Stanley (see my blog)

Let My People Go Surfing Yvon Chouinard – Probably the ‘must read book’ to understand CSR in Business

(On my blog: How can construction learn from Patagonia?)

Ray Anderson

Founder of Interface Inc., one of the world’s largest manufacturers of modular carpet for commercial and residential applications and a leading producer of commercial broadloom and commercial fabrics. He was known in environmental circles for his advanced and progressive stance on industrial ecology and sustainability.

Ray was was posthumously awarded an Outstanding Achievement award at this year’s Guardian Sustainable Business Awards in 2012. (There is a related, must watch, video here: John Elkington describing the work and legacy of Ray Anderson)

Confessions of a Radical Industrialist: Profits, People, Purpose: Doing Business by Respecting the Earth (2009) Later released in paperback as Business Lessons from a Radical Industrialist in 2011.

Paul Hawken

An environmentalist, entrepreneur, and author. Ray Anderson of Interface credited The Ecology of Commerce with his environmental awakening. He described reading it as a “spear in the chest experience”, after which Anderson started crisscrossing the country with a near-evangelical fervor, telling fellow executives about the need to reduce waste and carbon emissions.

Hawken’s book, Natural Capitalism: Creating the Next Industrial Revolution (1999) coauthored with Amory Lovins and Hunter Lovins, popularized the now-standard idea of natural capital and direct accounting for ecosystem services, a theme revisited by Rio +20 and likely to become more mainstream across the built environment.

Janine Benyus

Her 1997 book Biomimicry: Innovation Inspired by Nature defines Biomimry as a “new science that studies nature’s models and then imitates or takes inspiration from these designs and processes to solve human problems”. Benyus suggests looking to Nature as a “Model, Measure, and Mentor” and emphasizes sustainability as an objective of biomimicry. Key thinking in the Living Building Challenge principles, as is

E O Wilson

Edward Osborne Wilson an American biologist, researcher, theorist, naturalist and author. In the mid 80’s developed the concept of Biophilia, the connection between humans and nature, which translates into architecture and the built environment as comfort, well being and productivity through exposure to natural light and natural surrondings or imagry.

Anita Roddick

Dame Anita Roddick, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace andThe Big Issue.

John Elkington

John Elkington @volansjohn is a world authority on corporate responsibility and sustainable development. He is currently the Founding Partner & Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements

His latest book The Zeronauts, Breaking the Sustainability Barrier describes many of todays inspirational leaders : “Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier”

Jorgen Randers

2052: What will the world look like in 2052

Jeff Hollender,

Jeffrey Hollender is an American businessperson, entrepreneur, author, and activist. He was well known for his roles as CEO, co-founder, and later Chief Inspired Protagonist and Executive Chairperson of Seventh Generation Inc., the country’s largest distributor of non-toxic, all-natural cleaning, paper and personal care products. www.jeffhollender.com/

Gary Hirshberg,

Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm, an organic yogurt producer, based in Londonderry, New Hampshire. Now part of the Danone group.

Published in January 2008, Stirring It Up: How to Make Money and Save the World is a book about socially minded business that calls on individuals to realize their power to make a difference in the marketplace, while doing business in ways that adhere to a multiple bottom line – one that takes into consideration not only finance, but the environment and health as well.

Jeffrey Swartz,

Jeffrey Swartz is the former president and CEO of The Timberland Company an organization that believes that doing well and doing good are inextricably linked. Timberland’s commitment is to reducing global warming and preserving the outdoor environment.

David and Claire Hieatt,

Founders of Howies a clothing company based in Cardigan Bay, Wales produces eco-friendly T-shirts, jeans and sportswear, and aims to have ethically correct practices. Howies use natural fabrics as alternatives to petrochemical-derived modern fabrics. Examples include organic cotton, Merino wool and recycled cotton. Howies T-shirts often have images or slogans with political or environmental themes

Dee Hock

Dee Ward Hock is the founder and former CEO of VISA , described systems that are both chaotic and ordered, and used for the first time the term “chard” and chaordic,combining the words chaos and order.

More?

Over to you –

Follow the discussion on twitter with the #GVis2012 hashtag.

Who are your CSR Heros and CSR Texts to add to this Built Environment inspirers list?

What additions or comments would you make to the entries above?

A full record (video, blog, tweets, presentations, storify) of the Building CSR Event is being curated on the be2camp event page here.

We have no business applying the word sustainable to business activity until …

Much has been written and discussed around the use of the word ‘sustainability’ and indeed, within the built environment has become over an used term, we are seemingly littered with sustainable construction, design and fm, with sustainable products, techniques and technologies. It is as though the pre-fix ‘sustainable’ has become to mean little more than the way we now do things. Business as usual?

And yet in a world of transparency we increasingly run the risk of greenwash if we claim ‘sustainability status’ (or indeed ‘zero carbon’) for our activities and are really called to account.

I was reminded of this debate on reading the excellent The Responsible Business by Yvon Chouinard and Vincent Stanley

“A word about a word we have chosen to use as little as possible: Sustainability.  Its a legitimate term that calls us not to take more from nature than we can give back. But we do take more than we give, we do harm nature more than we help it.

We have no business applying the the word sustainable to business activity until we learn to house, feed, clothe and entertain ourselves – and fuel the effort – without interfering with natures capacity to regenerate itself and support a rich variety of life.

We are a long long way from doing business … and no human economic activity is yet sustainable”

What do you think? Let us know if you think the word sustainability has become over used and hence lost its meaning

Related Links:

Construction CSR Makeover: can construction learn from Patagonia?

Constructing CSR iTransparency

… on what makes a building green