Author Archives: martin brown

from brightgreen: how to use environmental leaders

Last Friday Bright Green Talent posted this excellent five point guide:

Dreadlocks, demonstrations and duck ponds – What does today’s environmentalist look like?

What are the characteristics of these environmental leaders and how can you use them to drive your business forward?

1. Big minds: Environmental leaders have a history of excellence in everything they do. Graduating from the top universities, they are aspirational, yet practical. They are naturally drawn to complex problems that span science, economics and society.

2. Learners, not cogs: Don’t expect an environmental leader to become another cog in an organisational machine. They are here to learn and to make a difference. They flourish in small organisations, visionary
consultancies and larger organisations with a big mandate for change.

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the alchemy between digital and build

Jeff Jarvis writing in the Guardian yesterdayCoelho finds the perfect alchemy of print and digital describes how digital web 2 approaches such as blogs and twitter can enhance the core business,  through engaging with readers (customers?), giving away freebies and getting ideas and inputs from fans for the next project.  All this contributes to Coelho being number two best selling author in the world, with over 100m sales.

Now this has got me thinking – what are the similarities in the built environment world of design, support, build and maintain?  Certainly we can twitter for new ideas on the next project, give away freebie designs and management tools, blog about successes, projects and problems, collaborate with strangers on the other side of the globe.   The technology is there, but …. where is that key to make it come alive, where or what is that alchemy between digital and build?

In the support I provide to organisations as an introduction to the world of web 2, moving them away from searching for to having important leads and information delivered, using igoogle and RSS, I am amazed how many still see the web as a time consuming one way search device and an email machine.  (Contact me for more on this, email, twitter or leave comment below)

You’ve got too much e-mail

It happened with cigarettes. It happened with red meat. And carbs. And SUVs. And now it’s happening with e-mail … according to the LA Times ….  there’s a real backlash against our growing in-boxes.

Are emails really evil?  Is there an alternative approach to emails or indeed an alternative web technology?  Is twitter really the new email?  How do we unplug from emails?

These are the questions we hope to address at be2camp in October.

It is great news that Suw Charman has joined the us as an unorganiser and will talk, present or debate at the be2camp event, (hopefully all three!)

(Look out too for Suw’s forthcoming Guardian article on this topic)

Think maybe over but thinking goes on

It was disappointing to read Phils blog post yesterday that the Think sustainability conference and exhibition is to be discontinued by CMP, but the reasons given do make sense.

Having visited both Think 07 and Think 08, I would say that Think 07 made an important contribution to built environment sustainability, shaping agendas and providing a forum for discussion and innovation.  I am afraid I cannot say the same for Think 08.   Was it as Phil suggests the lack of ‘names’ (07 had Al Gore on video link for example), or was it the all too corporate feel of 08?  (see 08 thoughts from 08)

It should be noted the sterling job Phil did with Think, and it is a pity lessons cannot be learnt to have a Think 09. But whilst Think may be over the thinking goes on.

One of the topics this raises is the face to face event versus the virtual on line event. I have blogged many times on this, arguing for a mixture, and making real event material available online at the same time, either through closed streaming or through public streaming into second life. There is always the cost (and now carbon travel debate) of attending real events if you are not in the host city.

Paul (fellow Be2camp unorganiser) also comments on this at EvolutionExtranet noting from  Sustainability Now (also organised by Phil ), that pure online events are not the perfect alternative either. (see my comments on sustainability now)

So are large national exhibitions and conference days numbered?  Logic would say yes, maybe being replaced by smaller, regional and local events.  But then the Green Build and Eco City mega conferences in the USA tend to suggest otherwise as they attract tens of thousands to the event with many thousand others tuning in online. One noticeable aspect of these is the live blogging, podcasting the open approach to have a myriad of blogging media partners across the globe. This use of Web2, allows dialogue into and out of the events months before and months after the actual physical event, making them much more of a web presence than an event.  There is even the opportunity to twitter questions live into panel debates.

Looking ahead to upcoming sustainability events I am involved with actually gives comfort that we will / have avoided the issues Think may have fallen into.

Be2camp

The idea for an ‘event’ to explore web2 approaches within the built environment came from attending other barcamp and pecha kucha events. These have a unique buzz and vibrancy lacking at corporate feel events.

Be2Camp to be held on October 10th (London) is being organised on unconference or BarCamp principles, with a very open approach to determining the agenda, the attendees decide!  The organisers based in three continents communicate through twitter, skype and blogs, again very open, allowing anyone to contribute. Consequently it has the feel of being very much a peoples event, and grows in spirit and scope as more join the planning.  It is planned to stream happenings out from the event onto the web and possibly a parallel event within second life.

Constructing the Sustainable Way

The Elevate East Lancs sustainability conference scheduled for October organised through Creative Concern. This has been referred to as the eco build or green build of the north, but is much much more than that. Yes it will have names, but will also be the celebration of the local sustainable stars competition that  has been running for months. Care has been taken to ensure that the workshops are practical, learning and sharing sessions, there will be second life link ups and open mic pecha kucha question time evening events planned.  Again it is shaping up to be a peoples event.

(The website for this event is scheduled to go live today I am told – so watch this space)

newlook isite

I have long thought it time for a face lift to isite, the last format was getting a bit messy, so I do hope you like the new cleaner fresher look.

In addition to a new format, I am developing some new interactive features, but for now the original links and features from the last format are still here but now found in the right hand column: that it …

A word of welcome to isite

A few words and link to fairsnape – my independent support business

Twitter – follow me on twitter

Recent Posts- the last 15 isite posts

isite topics – themes that are covered on this blog

Documents – a library of documents that I refer to in talks, presentations and workshops

Blogroll – friends of isite

Links to Linkedin, Shaping Tomorrow and other networks

Flickr construction pictures

Green jobs and vacancies

Visitor locations across the globe

and the new features in development:

geoisite, ability to put your eco buildings and projects onto google maps

ecobuild flickr – feeding your eco building pictures from flickr to isite

be2camp goes live

BE2Camp, 10 October, London

be2camp

Web 2.0 meets the UK construction industry at a novel new event,

BE2camp, to be held on Friday 10 October at the Building Centre in London.

Having been part of the (international) planning team behind this event, I am delighted that we now have some details confirmed. If you fancy becoming part of the event, whether as a sponsor, a speaker or simply a participant (whether in person or virtually), please join in.

You can also follow developments on twitter by following @be2camp

There will be more here and on the site as the event shapes up. The other members of the planning team have blogs which will I am sure carry be2camp news as well:

EvolutionExtranet (London) Paul Wilkinson

Public Works Blog (Illonois) Pam Broviak

I have no opinions (Sydney) Jodie Miners

do you know a sustainable star?

Is your project, are you, or do you know a sustainable star in Pennine Lancashire?

We are running a competition to discover the green heroes of the region and we are aiming to support every aspect of sustainability; from eco houses to schools, community project to construction.

If you know of, or are involved in a sustainable project in the Pennine Lancashire region then we want to hear from you. There are 13 categories to choose from across a broad range of themes, and entry is completely free. It doesn’t matter if your project is up and running or if it is still in the conception and development stages – we are interested in promoting the sustainable practices and awareness of sustainability across Pennine Lancashire towns, whatever level of completion.

Check out the sustainable stars website and nominate or enter.

The 13 categories range from major projects to community gardens:

Sustainable design / planning

a project that has used sustainable design methodology and planning in its inception, which demonstrates good design practice and has used the principles of the Elevate Design Handbook. This can include projects at design and concept stage, as well as completed projects. It also includes design related policy and guidance documents and best practice.

Community project

a project that has involved the local community in sustainability; through employment, environmental objectives, planning, etc.

Use of a natural material

a project that has included natural products like straw bale, lime render, cob, rammed earth, sheep wool, hemp and recycled paper insulation, etc.

Use of renewable / sustainable technology

a project that has used renewable technology or a sustainable form of energy in its development. This category can also include research and development.

Renovation project

a project that has used sustainable design in the renovation of a building, and / or it will be used to promote an environmental / sustainability programme.

Heritage

a project that has used specific heritage skills or approaches to building conservation in its renovation, conversion or construction. This category also includes projects and proposals that celebrate the social heritage of places.

New Build

commercial or private dwellings built using sustainable methods of construction, adhering to the Code for Sustainable Homes criteria, BREEAM, Elevate KPI’s or equivalent. This can include any school / education new builds.

Biodiversity

a project that has increased the biodiversity of an area, either generally or through a targeted species.

Waste recycling / resource efficiency

a business or project that promotes sustainable waste management and resource efficiency. This can include on-site waste management and stand alone recycling operations.

Sustainable skills

an example of sustainability used within a business; i.e. local employment quota, sustainable procurement, staff training and education, innovative techniques, etc.

New business start up

a business that has been trading no earlier than Jan 2007; that is encouraging sustainable methods of supply, production and employment; that promotes sustainability in any explicit manner.

College / school project

a project promoting sustainability in any form within a school or college environment, including construction skills, technology research and training, modelling, etc.

Private project (garden, eco renovation)

any project undertaken by a member of the public that has sustainability principles. This can include insulating a house, putting a green roof on a garden shed, creating a wildlife garden, building a eco-house, etc.

local authority in peak oil tranisition

Last week, Somerset County Council voted unanimously to endorse a motion that they become the UK’s first ‘Transition Local Authority’ reported the Transition Culture blog yesterday

What this means is that SCC will take a more integrated approach to its planning processes, putting peak oil, sustainable communities and climate change at the heart of its forward planning, which would/should/will include its construction and maintenance procurement and management.

Is this the start of local authorities adopting a wider and longer term view of sustainability?  It will be very interesting now to see the PQQ (preliminary qualification questionnaire) issues the county ask of its bidders, the selection criteria used in procurement and the performance indicators.  One big impact should be the real focus on local labour, local materials and construction miles.

Just as the built environment sector is (slowly) getting to grips with answering basic environmental questions with in bidding documents, this may not only move the goal posts but put them on a different playing field.  Try addressing a PQQ question along the lines  “What steps have you taken to address peak oil”

At last we may have some real effort in addressing the impact we in the built environment have on the environment and climate change.

As the Transition Culture blog states: Something Wonderful Just Happened in Somerset

The proposal put before the Council ran as follows;

That this Council

  1. Acknowledges the work done by communities in Somerset on Transition Towns and that the independence of the Transition Movement is key to its grass roots appeal.
  2. As demonstrated in its Climate Change Strategy, fully endorses the Transition Town Movement and subscribes to the principles and ethos of the organisation’s goals to reduce dependence on fuel oil and create more sustainable communities.
  3. Commits to providing support and assistance to all towns in Somerset that wish to join this initiative to help them achieve the goals they set for themselves as local communities, as demonstrated under the ‘Community Initiatives’ section of the Climate Change Strategy.
  4. Therefore, requests the Scrutiny and Executive Committees to consider through the council’s strategic planning process; allocating funds to assist in achieving the outcomes of the Transition Towns Movement in Somerset and requiring all directorates to engage with and provide support for Transition Initiatives in Somerset

Through the work outlined above, seeks to become the first Transition Authority in the UK. Agrees to undertake a review of its budgets and services to achieve a reduction in dependence on fuel oil and produce an energy descent action plan in line with the principles of the Transition Initiative.

your top three environmental books

What are the top three books you’ve read on environmental issues that you would recommend?   Why are they great reads,important or influential?

Join the discussion underway on the Linkedin Sustainability Questions page and learn what others feel are important environmental books. I will summarise all the recommendations here soon.

Not a member of Linkedin? contact me to get an invite.

latest Grid Works issued

The latest issue of Grid Works has been issued and is available for download from here or from vendors on the Public Works area within Second Life.

Once again CivilE Writer (editor) has pulled together an excellent journal that illustrates how second life and other virtual worlds can be used to improve the real world built environment.

In this issue:

  • Conference in a sewer.
  • Using Second Life for architectural design and planning
  • Built Environment Tour to introduce you to Second Life
  • Job Seeking in the Virtual World
  • Website reviews of the UK FixMyStreet and FillThatHole from mysociety.org

The next edition of Grid Works will feature colleges and universities in Second Life offering engineering and related science programs in real life and/or Second Life. If you know of a school that should be included in this issue, let us know by e-mailing the following information:

•Name and real life location of school
•Location of school in Second Life
•Second Life contact information for school

(I guess I should declare an interest as contributing editor through my second life avatar Brand Woodin)

Grid Works is published quarterly for $L0 per year in Second Life.