Responsible BIM

We are hearing more and more of ‘Responsible Business‘ approaches, generally taken to mean a combination of sustainability and CSR. But what happens when this emergent thinking in Construction meets BIM? Responsible BIM?

Below is the transcript or notes behind my pecha kucha presentation, exploring Responsible BIM, made to the excellent ThinkBIM event on 2 April in Leeds, .

I wanted to inject a balance of current ‘soft issues’ thinking against a prevalent hard technology thinking. I have no  issues with the passion behind the BIM approaches, I am constantly impressed and think it amazing, but sometimes feel BIM technology and language is a runaway train. Unfortunately just about every BIM event I attend I hear at the outset, BIM is about the people not the technology, with the rest of the event focuses on the application of the technology, with very little soft skill content. When was the last time we saw a BIM event focus solely on collaboration without mentioning software? Having said that, its is the balance of views at ThinkBIM events is what sets it apart from other BIM events.

The title ‘Flatland to Wonderland’ comes from a brilliant article and the work of Petra Kuenkel, who we interviewed as part of our Sustainability Leadership Conversation (#sustldrconv) twitter series recently. In short, we need both the flatlands of reality along with the possibilities of the wonderland for a sustainable future

Flatland

3D modelling, and offsite component manufacture with simple on site assembly isn’t new, as illustrated in the Building article that covered the BAA Project Genesis project in 1997. Pre Egan and pre Building Down Barriers we were doing BIM, so why didn’t it take off as the Egan Report did?  (Egan was at BAA and also involved in Project Genesis).  Somehow we lost the 3D collaborative conversation, maybe the Egan agenda itself ,with a focus on KPI’s and customer satisfaction masked some of the brilliant emerging work of that time?

One of the BIM wake up calls for contractors I work with recently has been the inclusion of BIM questions within PQQ’s in particular the PAS 91 BIM options – and the need for bidding contractors to have a BIM Strategy, signed as commitment from the CEO, detailing milestones, training and development, information management and more. “Lets write one quick”

And on the issue of information management – lets start to align to ISO 9000  documentation control requirements. How many BIM users (real and say-they-do’s) have embedded their BIM information and data communication processes into their Quality Systems. I am currently helping a good number of organisations revisit their management systems and inject current information management thinking. Particular so on how and what information is shared with supply chain members. Doing so enables us to audit, and improve information management using the Plan Do Check Act approach

But, yes, we have BIMwash. BIM language is not that difficult to learn, the technology is not that difficult to purchase, and hey presto we are BIM compliant. Not surprising then that contractors sit and wait for a client to insist or require BIM on a project before applying BIM thinking. As a BIM community we need to change the conversation away from BIM being just a design tool or client requirement to a continuous improvement tool with many many benefits.

And on to the wonderland …

If we really want to co-create a sustainable built environment, and isn’t that what BIM is all about?, then we need to have both the harsh reality of the flatlands with the spirituality of the wonderland. This resonates with Lucy Marcus Be2Camp BE2Talks back in 2011 where she described the need for leaders to be both Grounded and Stargazers.

I am impressed with the Collective Leadership approach and model (developed by the Collective Leadership Institute), and the necessity to move beyond collaboration. (How many times have I heard or read a contractor claiming to be collaborative simply because they have a supplier progress meeting once a week)  The Collective Leadership Model provides the scope of elements leadership and collaboration could, should, look like in a modern construction environment. Covering both technicality and people issues of diversity, and mindfulness

Ah mindfulness …

Currently we seem to be struggling with two drivers, on one hand the sustainability agenda of being simple, of realigning with nature. biophilic approaches and natural renewable solutions and on the other the ever increasing complexity of data, be it BIM data or big data and technology.

It is not surprising that one of the most sought after advisors to silicon valley is a Vietnamese Buddhist monk, Thich Nhat Hanh, (Thay), seen by many as the the modern guru for mindfulness.  Such practices are seen to be key for business, enabling focus on real innovation, free from clutter of distractions. We will see much more of this in the construction sector I am sure, as we learn to balance people with technology, simplicity with data, well being with efficiency.

US BIM write Randy Deutsch approaches this thinking in a recent blog article for Design Intelligence Beyond BIM Boundaries – “in order to master BIM, we have to do less BIM, we have to do other things” And if we focus on better communications, people skills, listening, empathy and understanding, then BIM will flourish without effort.

Perhaps BIM is now is seen by many as a big hammer, an approach that if not adopted then we are not doing construction correctly, “if the only tool we have is a hammer then every problem is a nail”  BIM practitioners and advocates need more tools in their conversation and offerings covering both technology and soft skills. As Randy commented ‘ go against common wisdom and fortify your soft skills”

We had a brilliant twitter based conversation with Casey Rutland as part of the #EXPOC21 series this week where the conversation led to whether BIM will simplify or complicate sustainability. Many people re-tweeted the question, but with few answers offered, other than when done correctly, BIM will enhance sustainability, done incorrectly it will harm sustainability. Incorrectly here can mean overloading buildings with technology solutions when natural solutions would work (but harder to model perhaps) or by not taken cognisance of where materials are coming from or their health impacts. Casey introduced the concept of SustainaBIMity – the mash up of sustainability thinking with building information management. A far better description than Green BIM

Aligning BIM thinking to progressive sustainability thinking such as the Living Building Challenge is exciting and has huge potential. In the near future we will see BIM objects cover the attributes of health data, justice in production data, carbon and travel data. (Note the dialogue in the US between Autodesk and the Healthy Products Declaration database for example)

And we know that carbon, embodied and transportation will become a key BIM data element, procuring kitchen pods from China for modular construction on the other side of the globe may be a data and cost solution but it is not a restorative sustainability solution. (cf Modular Construction on Souremap)

In our pursuit of designing and creating buildings that work for people, planet and purpose, we perhaps need to address both the higher Maslow needs as well as focusing on basic shelter needs, and in some way build them into data and modelling,  Biophilia at last is opening up a whole new chapter for design, and BIM, and well for the built environment as a whole. In the UK the term Sick Building Syndrome has dropped out of use, but we need to be aware of the dangers of creating buildings through BIM that don’t model or promote health and well being.

There are examples of this, for example by early involvement mind and health charity experts to view and comment on proposed buildings in a 3D environment, advising on the potential enhancement or damage to end user well being. And only yesterday,(01/04/14)  Rick Fedrizzi, President of USGBC writing in EDC called Health the next frontier of green build performance, and more recently calling on the built environment to use medical data for improved building solutions.

My final slide proposed that every BIM project should have an educational element, to inform and motivate the industry and that this should be embedded into PAS1192 or equivalent documentation. No project or organisation should be allowed to claim BIM compliance unless they openly share their approaches and lessons learnt, covering both the flatland BIM and the wonderful healthy buildings that enable people and organisations to flourish.

 

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Construction CSR Makeover: can construction learn from Patagonia?


CSR and Transparency seem to be linked buzz words in the world of sustainability at the moment.

Fuelled perhaps by an increase in CSR generally, a growing awareness of social media ‘whistleblowing’, the potential of the Social Value Act and a desire to improve or differentiate sustainability offering in bids and delivery on contracts.

Our Green Vison tweetchat last night concluded construction is ready for and in need of a CSR make over. But where to start? One of the suggestions was to listen to and learn from other sectors.

As if on cue, this  morning I was aleretd to Patagonia’s Footprint Chronicles update.  A grand example of merging CSR, Supply Chain Management, Transparency, Storytelling and using social media to stitch it all together

For our tenth season we have completly revamped the Footprint Chronicles to show a world map of every factory that makes Patagonia clothing and gear, profiles of the social and environmental of key suppliers and fabric mills and profiles of key  independent partners who vet  social and environmental practices throughout our supply chain

The Footprint Chronicles® examines Patagonia’s life and habits as a company. The goal is to use transparency about our supply chain to help us reduce our adverse social and environmental impacts – and on an industrial scale. We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit.

View the map 

A great place to start learning where CSR in Construction can go …

Indications that this is possible are emerging. With similar end game intentions, our own constructco2 which maps construction phase carbon emissions, transport and the project supply chain foorprint and Sourcemap a crowdsourced directory of product supply chains and carbon footprints – see for example CITRIS Builing

Your comments are most welcome, engage in the CSR debates on twitter @fairsnape or get in touch to discuss further.  We are helping many construction organisations measure their carbons and re-evaluate their approach to CSR.

Constructing CSR iTransparency

I have commented elsewhere on this blog that ‘transparency’, driven by the increasingly easy access to information and the seemingly ubiquitous use of social media, could well become a central theme and driver for sustainability and CSR during 2012 and beyond.

Last week Apple released their supplier responsibility audit report, see the excellent CSRWire article: itransparency: Is Apple Catching Up? by Elaine Cohen (also good reads are Will Apple Finally Embrace Corporate Social Responsibility & Sustainability and on Apples own the supplier responsibility web pages)

Like many users, whilst loving the Apple technology, design and ease of use, as a sustainability advocate, I have always felt uneasy about environmental and social aspects of the Apple organisation. However, with Apple having now set out their stall and commitment to improve, they will be watched closely by CSR observers and others who will undoubtedly use Apple devices and platforms to make any failings and achievements public, and transparent.

Constructing itransparency

I can’t help wondering:

How and when transparency within the built environment will have an impact.

If we were to undertake a ‘deep’ social responsibility audit throughout the sectors supply chain, just what would we find lurking under rocks?

We are starting to have the tools available to understand, for example, ConstructCO2 can measure the carbon and social impact of transport and delivery miles on a construction project, SourceMap can monitor material carbons, from raw material and transportation,  (see construction sourcemap for CITRIS building, Berkley USA), and Living Building Challenge is challenging responsible construction and increasingly we hear of construction organisations looking at or adopting ISO 26000, …. and so on …

So, it may or may not be 2012, but only is it just a matter of time before the sector, like Apple, is forced or nudged towards ‘iTransparency’.

Related reading:  Mapping Transparency – Why it pays to be open 

If you wish to engage in conservations on CSR in construction follow and join me on twitter @fairsnape, subscribe to or share this blog post, or get in touch.