Tweetchat Week: w/c 4th Feb 2014

images (1)Next week is shaping up to be a brilliant week of tweetchats and twitter based conversations.

Checkout:

European Green Build

First up on Tuesday 4th Feb I will be interviewing  Building the Future (based in Catalonia, Romania and Brazil) with @C21EXPO_Europe as part of the Construction21 Euro Green Build virtual Expo tweetchat series. We will be discussing sustainability communities in the built environment.

>>> Join this conversation on this chat at 11am UK, 12 CET using the hashtag #ExpoC21Chat

Sustainability Stakeholder Engagement

Later the same day at 7 pmUK (11am PT and 2pm ET)  I am delighted to be in conversation with Peggy Ward, sustainability officer at Kimberley Clark. Peggy, based in Appleton WI, USA will be explaining how Kimberly Clark engage with and learn from their stakeholder groups. This conversation is part of the monthly Sustainable Leadership Conversations series created by Andrea Learned and Martin Brown (see our Google+ community pages)

>>> Join with this conversation on the 4th Feb at 11am PST, 2pm ET and 7pm UK using the #sustldrconv hashtag

Living Building Challenge with the UKGBC PinPoint

And then, on the 6th February, as part of the UKGBC’s Pinpoint programme taking place 3-7 Feb to increase awareness of The Living Building Challenge in the UK with UKGBC members, we will be hosting, with @UKGBC Pinpoint, a conversation with Amanda Sturgeon, VP of the Living Building Challenge at the International Living Futures Institute in Seattle.

>>> Join this conversation at 11am PST, 2pm ET and 7pm UK using the #GVischat hashtag.

All of the above tweetchats will run for 60mins and provide ample opportunity to post questions to guests, share your experiences and comment on the subject matter.

We look forward to seeing you there, and if you would like to discuss how tweetchats can promote your organisation or sustainability initiatives please do get in touch.

Also of note next week is the #CSRChat with Susan McPherson on 6th Feb at 5pm UK

iSite Links:

Records of tweetchats and conversations

Are Tweetchats: the new digital benchmarking?

#tweetchats … observations + how to

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Europe’s Brightest and Greenest

From the Construction21 Community blog:C21_home

The Construction21EXPO.eu Europe will bring together the brightest and greenest across the European Green Build sector in February, as exhibitors, speakers or as visiting attendees.  As part of our social media programme running alongside the Expo we are compiling a directory of twitter accounts that we should all be following into 2014. A listing of twitter people and organisations that will enable us all to keep a pulse on the green build development and in particular the emerging restorative sustainability across Europe: The Brightest Greenest 50

The listing, to be compiled by Construction21 staff based on tweeted nominations will not be a ranking but more of a community of leading thinkers, do-ers and amplifiers.

Calls for nomination opened on the 11 December via twitter using the hashtag #BrightestGreenest50. Nominations will close on 24th Dec with the listing to be published on the 6th Jan.

To inspire into 2014, and as a reward for both those nominating and those nominated we have a number of books from the ILFI Living Building Eco Tone bookstore to give away. Check them out here –  http://bit.ly/1bilwp2

Nominate by tweeting 

“I nominate @XXXXX to #BrightestGreenest50 because … “

Award nominations for fairsnape projects

benchmarkI am rather in awe and delighted that a number of the social media and sustainability advocacy projects I am supporting have been nominated for Be2camp social media awards.

This fairsnape blog, started way back in 2005 as Excelsus and from 2007 as iSite, has been nominated for Best sustainability or built environment blog along with some excellent co-nominees!

The @fairsnape twitter account has been nominated for Best AEC use of Twitter

Green Vision -the brilliant deep green programme as part of Leeds Met and the Leeds Sustainability Institute is nominated for the Best AEC community, network or application

The Sustainability Leadership Conversation (#sustldrconv) initiative kicked off by Andrea Learned and myself earlier this year has been nominated as Best virtual or hybrid event

ConstructCO2 – the online construction carbon and geo-spend tool has been nominated for the Best ‘internet of things’, location-based or mobile app

and the excellent ThinkBIM  programme, web supported through be2camp with Paul Wilkinson and myself has also been nominated for the Best virtual or hybrid event

Please do take a few minutes to check out the nominations for this years awards and vote for those that inspire (hopefully those listed above!!)

(As social media advocates at be2camp we encourage the active online involvement of supporters, we didn’t follow  approach of many awards programmes – no decisions made by judges or panels in private here, the nomination and voting process for be2awards is crowd sourced across social media and is totally transparent and independent )

Launching the Sustainable Leadership Conversation

imagesSustainability is moving into new territories, with new leaders and leadership styles emerging.

Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership.  At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing for collective sustainability leadership and organisational development.

Whether through corporate accounts or personal accounts tied to corporations, social media has the power to provide role models who are willing to share their experience and wisdom with others – through content creation (articles, blog posts) and content curation (sharing of key research or important discussions happening in a variety of places online).

The development of this sustainability leadership, amplified through social media is to be celebrated and shared broadly to impact the biggest picture we are all so passionate about – a sustainable future.

That’s why we, Andrea Learned and Martin Brown, have decided to come together, collaborate, and to co-host something we’ll call #sustldrconv (Sustainability Leadership Conversation). Our intention is to develop a sustained (pun could not be avoided!) and fluid conversation on just this topic.

Ideally, this will develop into a programme of Twitter conversations (and move into other networks) all toward understanding the issues facing sustainability leadership and how to use social media to learn and grow as quickly and solidly as possible.

We hope that our independent backgrounds and solid sustainability social networks will ensure a thoughtful and fun transfer of sustainability learning across sectors – and indeed transatlantic collaboration across ‘the pond’ and beyond.

The built environment, perhaps more than any other field/industry/category has huge influence on sustainability, and cannot be considered in isolation.  Every corporation, NGO, private and public sector organization operates within it.  What happens in the built environment has huge implications for all.

#SustLdrConv will kick off (July 30 at 12 noon PT, 3 pm ET, 8 pm BST) with a tweetchat, with examples of such partnerships, ideas or powerful new ones  and exploring the questions: So just what is sustainable leadership? Are we ready to partner with built environment organisations to co-create a sustainable future?

#SustLdrConv will, in the future develop beyond tweetchats, and include interviews, case studies, learning material and coaching.  The intention will be to continue these conversations across and outside social media boundaries.

#SustLdrConv is about how companies and people, those already on the journey and those still under the radar, are gathering experience and wisdom that we can all learn from.

#SustLdrConv will enable the transfer of innovative leadership

#SustLdrConv will support leaders in using social media for effective business engagement and future co-creation.

Background Reading:

A Low Carbon Diet For Construction Boards

Why the Sustainability Leadership Pipeline Begins with Women 

Are tweetchats the new digital benchmarking

Andrea, (@AndreaLearned) based in Seattle USA, is an author and communications strategist with a deep background in marketing to women (her book: Don’t Think Pink), but an even deeper passion for forwarding sustainability thought leadership.

She leverages social media to build “face to face” relationships between and among the field’s big thinkers – nurturing partnerships, developing content and spreading sustainability wisdom through every channel. Andrea’s personal interest in the built environment arises from her belief that it is the one unifying topic from which almost any business can see the case for sustainability.

Martin, (@fairsnape) based In Lancashire UK, is a business improvement advocate and consultant, founder of Fairsnape. As a built environment strategist he is committed to enabling success within and across organisations with a focus on sustainability, collaboration and social media. He is a Living Building Challenge Ambassador and partner with Green Vision, facilitating web-enabled events and #GVisChat tweet-chats for a green built environment.

(This blogpost  also appears on Andrea’s blog and elsewhere)

Construction CSR – A Clients View

At the launch of the British Land Corporate Responsibility Report 2013,  Head of Planning and Corporate Responsibility, Adrian Penfold, gave people the chance to quiz him on our approach to corporate responsibility and on our plans for the future.

Here are Adrian’s responses to the questions we received via Twitter@BritishLandCR (original wording kept for all questions, including abbreviations).

Of course, I was particularly interested in my question:

Adrian, What do you see as key drivers for Corp Responsibility in built environ. over next 5 yrs? By Martin Brown @fairsnape

At a corporate level, we have identified three key drivers for corporate responsibility in general over the next five years:

  • Resource shortages and unpredictable climate patterns posing ever-greater risks to wellbeing and economic stability in developed and developing nations.
  • Public concern about how businesses operate leading people to ask questions about the role of business in shifting to more sustainable models of consumption and supporting wider societal needs.
  • Local, national and global issues stemming from low economic growth, challenges in accessing employment and skills shortages.

For the built environment, I think regulation will play an important part, particularly Minimum Energy Performance Standards and Building Regulations. But I believe the real changes are coming through in the attitudes of our customers. In our recent experience, Marks & Spencer and UBS are for example both very challenging in the environmental criteria that they require, particularly on new buildings. We welcome this, as we are well positioned to work with them in this area, and we expect to see more of this kind of requirement from other businesses.

Do read the whole article for similar comments on the built environment current challenges of wellbeing, energy, co2, green leases and green deal.

In addition to the comments this is another brilliant example illustrating the maturity of twitter in the built environment / corporate social responsibility sector, and why it should be a key tool for construction boards strategy planning.

Plans A and B – changing the sustainability debate?

Yesterday may well be remembered as a significant milestone in the world of sustainability with two major events: Marks and Spencers celebrated their Plan A with Al Gore and others, meanwhile Richard Branson was part of a global team that launched Plan B.

And there was  much relevance for the built environment and construction sectors, on carbon, supply chain management, social responsibility and on the urgency to change, away from business as usual. Now.

It was also a significant milestone for social media – in particular twitter, with so much of the events being shared, enabling many around the world, like me, to listen in, share key messages and comment. (Hashtags #PlanB and #PlanA2013 – see Storify links below))

If ever there was a reason for built environment organisations committed to sustainability to have a presence on twitter – it was yesterday.

Despite some of the contradictory language – “Plan A because there is no Plan B” and “We need a Plan B because Plan A isn’t working” – the two should definitely be seen as complimentary.

Many, like myself have seen and blogged on the complimentary messages from the two events, for example the UKGBC opinion article The day the debate changed: Plan A or Plan B and the article by Eddie 

There was so much information and comment shared during the day, I have captured the tweets on to storify for later reading and digesting. The storify records are raw tweets so I can go back and read, but please read and be inspired. As I re-read them I will tidy up to curate a better stori-fy.

Plan A : raw tweets from Marks and Spencers Plan A Conference 2013

Plan B – raw tweets from the launch of Plan B – a global conversation and new sustainable business era