Category Archives: built environment

Could built environment leaders cut it in a digital world?

Five Emerging Themes in Construction CSR

A recent CSR in construction workshop ran some very interesting discussions on just what CSR in construction is, what it could be and what it should be.

There emerged a number of salient, central themes:

CSR is not a badge, a new lick of paint or indeed something to do to generate responses in bids and PQQ’s to win work, but is something that goes deep into the organisation. It is the brand, image and reputation of the business, in many ways CSR is part of the DNA upon which the business will grow and flourish. Words such as heart or soul of the business become relevant.

CSR thinking will challenge existing business models. We have moved from a era of CSR being bad news, not seen as a business issue, to one of commitment to being responsible and doing good whilst running a business. The challenge businesses may now face is moving forward, how to make a construction business of out doing good, where social responsibility is the vision and core of the organisation. Combining triple line thinking in an integrated strategy and integrated reporting approach will give new perspectives on construction businesses.

CSR approaches cannot be simply imposed top down. Whilst needing strong leadership vision, CSR requires real engagement of all staff and indeed all those who work for the business through the supply chains. Empowering managers to lead on CSR and engaging people in sharing CSR good news stories will become essential.

CSR transparency means all aspects of construction are increasingly on open public display. We cannot put one message to clients in bids, another to staff and still allow conflicting, or perhaps irresponsible practices to exist. The recent Goldman Sachs is a timely reminder that we are in the Age of Damage as described David Jones in Who Cares Wins

The power and potential of social media is yet to be realised. On one hand it presents a phenomenal tool for sharing news, keeping informed and engaging with clients and partners, on the other hand it can be the Achilles heel, rapidly broadcasting irresponsible practices or intentions. Having an appropriately positive approach to Social Media with guidelines or codes of practice for use by staff in the business and on projects will increasingly become high priority.

Supporting built environment organisations on developing CSR strategies it is encouraging to see a real desire for strategic CSR approaches that go beyond the volunteering and sponsorship models. If you wish to engage in conversations on CSR in construction follow and join me on twitter @fairsnape, subscribe to or share this blog post, or get in touch via fairsnape@gmail.com

Sustainability: Breaking on through to the other side

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“Break on through to the Other Side” sang Jim Morrison in the Doors way back in the 60s.

Listening again recently started me thinking of how ‘sustainability’ could be ‘breaking through to the other side’ … to a time / place where sustainability and CSR is the norm rather than something we strive for.

This, however, begs a number of tricky questions and answers

Just what does sustainability and social responsibility really look like? When or how will we know we have arrived? What exactly do we have to ‘break through’? What is the tipping point?

What we should find really exciting is that we dont really know, we dont know where the boundary or tipping point is. Where, what or indeed how far we need to push. Are we nearly there or light years away? This makes sustainability an adventure and exploration.

And of course many argue, quite rightly, that sustainability is a journey not a destination or a state of business.

A tipping point may well come when organisations move across a rubicon, from trying to do good whilst making a profit, to making a profit from doing good. (I am reminded here again of Yvon Chouinard at Patagonia “every time we do the right thing for the environment we make a profit”)

Have we made sustainability and CSR too intellectual? I fear so. Is it now far too embedded in checklists, processes and systems. We have lost connection with the natural world, with planet earth, the very reason we need sustainability, resilience and CSR?

Perhaps the tipping point to breaking through to the other side is re-igniting this connection, where we dont need a tag, or a label, but doing the right thing as an organisation or individual is the norm and ‘feels’ right, rather than something we do because we are encouraged, nudged or told to do.

Through fairsnape, organisations are supported in understanding their Route to Zero, where zero is a target, the route the more important, and supported in breaking through barriers.

If you are interested in learning more, I invite you to join me in the sustainability and CSR conversations on twitter, to subscribe to this blog or to get in touch at fairsnape for more information

And a thought for the built environment in 2012… what do you see as the sustainability boundaries that we need to break through and move beyond?

Can social media drive built environment sustainability?

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Can social media drive built environment sustainability?

Over the last few weeks I have been working with Ryan at the Construction Network and the team at Sustainability Now on an exciting project to bring social media discussions into the free to attend virtual online Sustainability Now event on the 9th and 10th November

There are two main linked themes to this initiative, a unique sustainability social media ‘list’ and an online social media lounge

The listing, in collaboration with Peerindex ranks UK sustainability twitter users on authority in sustainability and is derived from other lists recently curated by the Construction Network (eg Architecture with Su Butcher and Built Environment Paul Wilkinson for example). It includes all aspects of the built environment from civil engineering to FM to PR to architecture to products to construction and more.

Being ranked on authority in sustainability we will see some surprises when the list is launched at midday during the show. Those with low a Peerindex score, or low activity may well see themselves quite high on authority listing, whereas those with very high activity or Peerindex scores may not rank in the top 100 at all. Quality not quantity perhaps?

Peerindex describe authority as the measure of trust; calculating how much others rely on your recommendations and opinion in (sustainability), and is one component of the overall PI score. ie, it is where people will go for sustainability information on twitter (At least to UK sources, we may well expand to a global list next time)

The second exciting initiative is the social media lounge. Over the two days of the show a number of social media practitioners and advocates will be in a virtual lounge discussing the use of social media in the built environment, and in particular how it can be used to drive sustainability.

Those in the lounge will include @gb_news and @greenbuildexpo, @EEPaul @CKEgroup, @SuButcher @KirstieColledge @priteshpatel9 @KLHSustain @carinawtweets, @DIEMltd.

Amanda Jones @Peerindex will also be online to answer questions on the sustainability list, alongside myself and Ryan (@fairsnape and @ryanbriggstcn)

For more background information see:

Sustainability Now Registration Page

Social Media Lounge Residents

Sponsors and Supporters

Green Build News Article

Great Green Deal Re-Skilling?

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Following on from the depressing news that Construction lacks green, key business and foresight skills, in particular 43% of employers dont feel they understand the implications of green issues, or ability to identify the training needs, are we facing a green deal barrier?

Need for New Skills

We read in the Low Carbon Plan from the Government, (“much re-skilling of the construction industry to deliver the planned targets of greenhouse gas reduction by at least 34% by 2020 and 80% by 2050″), from the IGT Report of the need for green skills, we read that PAS 2030 and Green Deal codes of conduct will access sustainability skills, training and development. The FMB Cut the Carbon programme focuses on the need for new skills.

Will it turn out OK?

Rob Hopkins in his Transition Handbook, (see my blog back in 2008 time for built environment transition?) in a futures scenario talked about the Great Construction Reskilling, the NEF paper, How it all turned out ok celebrates how we recovered our lack of traditional skills, succeeded in addressing the localism issue and turned energy ineffective buildings into models of zero carbon. (again my blog: How it all turned out OK in 2050)

Who is defining …

But do we have an understanding of what green skills mean? Is it just an understanding of good sustainability awareness (eliminating waste, reducing carbon, buying local etc), Is it technical, natural materials (see the Transition Culture archive for reskilling) or is it something more deeper, profound.

Green Re-skilling starts at the board level…

Do we imply the reskilling is just for operatives, or wider to include supervisors, managers and (in my view essential) board directors and senior managers? Maybe this isn’t a training issue to be lodged with the HR team but one of crucial CSR strategy for organisation? (see A Low Carbon Diet For Construction Boards)

A question then …

What are construction boards, contractors, installers, training organisations, industry bodies doing, plan to do, or indeed have done to understand and address sustainability skills.

What is Green Deal: the hard, the soft, the CSR and the terminology.

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Just what is Green Deal? Associated with my support for organisations developing strategies and implementation plans for ‘transition’ to eco refit or green deal work, the following documents are proving very useful indeed.

Getting Ready for Green Deal (Fairsnape and PBEnergy) Is your organisation ready and equipped to work in green deals? Check against our top tips. Time to green your board. It is absolutely essential that your Green Deal approaches are fully supported and sponsored by a board level director or equivalent. Green Deal has to be a key element of your CSR and Business strategy, not a bolt-on or suck and see approach.

What is the Green Deal and how will it work? (greenenergynet.com) Gives a general overview of what will be involved in Green Deal, who it is aimed at and useful terminology

Behaviour Change and Energy Use (Cabinet Office Behavioural Insights Team). Its not all hard technology and finance as this recent publication demonstrates. Energy reduction alongside Green Deal is one of behaviour change, nudge approaches and good CSR understandings.

This paper draws on evidence from behavioural economics and psychology to outline a new approach to enabling people, at home and at work, to reduce their energy consumption and reduce their bills in the process.

Behaviourally based changes that reduce emissions have major advantages. First, the benefits can be very fast, unlike major infrastructure changes that can take years, or even decades – a 1% gain today is worth more than a 1% gain tomorrow. Second, they can be highly cost-effective. Third, they can provide savings and other benefits directly to citizens

Green skills ‘essential’ to carbon-conscious building industry. Recent Guardian Sustainable Business article.

Green Deal Terminology

Improver – The household, business or community that carries out energy saving measures through the Green Deal.

Green Deal Provider – This is the organisation funding the Green Deal. They could be your utility supplier or commercial companies, charities or social landlords.

Accredited Advisor – This is the person who recommends energy saving measures that could be carried out on an improver’s property. The advisor would document the energy saving measures on an Energy Performance Certificate which he would pass on to the Green Deal Provider and Improver.

Accredited Installer – Approved contractor who carries out measures recommended by the accredited advisor. The Green Deal provider could be the Accredited Installer but could also contract this work out. Whoever the Accredited Installer is the contractual agreement is always between the Improver and the Green Deal Provider.

The Green Deal Plan – The Green Deal Provider offers the Improver a Green Deal Plan. This includes arranging an accredited advisor and installer. It also includes the financial and contractual agreement between the Green Deal Provider and Improver.

The Golden Rule – The financial savings derived from the Green Deal energy saving measures recommended by the accredited advisor must be equal to or more than the cost of implementing the energy saving measures and the repayments must not be longer than the expected life span of the measure.

For more on Green Deal awareness of support

Towards low carbon construction IGT Report: Government Response

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Snippets from todays launch of the Governments Response to the industry’s Innovation Growth Team Report:

Business Minister Mark Prisk said:

“An efficient, effective and profitable construction industry is at the heart of any growing economy.

“Meeting the UK’s commitment to reducing carbon will affect every aspect of the built environment and has the potential to provide the construction industry with a 40 year programme of work creating great opportunities for growth in the sector.

“Through this joint Government and industry action plan we are making a clear commitment to the low carbon transition which will create the certainty needed for construction companies to invest in essential new skills, processes and products.”

Climate Change and Energy Minister Greg Barker said:

“Improving the energy efficiency of the nation’s buildings is a win-win response to tackling emissions and spiralling fuel costs.

“The Government’s Green Deal will radically transform the energy efficiency of our homes and businesses, and presents a massive opportunity for Britain’s construction industry.

Government Chief Construction Advisor Paul Morrell said:

“I am delighted that the Government has taken on board so many of the recommendations from the IGT report which was developed with expertise from across industry.

“To ensure that construction rises to the low carbon challenge we need to continue this new level of cooperation so I am also pleased that a joint Government and industry board has been set up to ensure implementation of this plan.”

Influence of Construction

A copy of the Government’s response to the Low Carbon Construction Innovation and Growth Team Report can be found at: http://www.bis.gov.uk/constructionigt

Info from the News Distribution Centre

social media in the workplace

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Workplaces need social media. Martin Pickard @FMGuru posted a question on twitter this morning on (should we) use Social Media in the Workplace in preparation for a debate this week. These debates are happening across all sectors, particularly so within the built environment, but I find it odd that we are have these debates at all and wonder:

What do I tell my son who is learning how to use facebook and how to blog at school, with QR codes to promote school sports day results, that when he starts work he wont be allowed to use such skills?
Did we have these discussions when the telephone or fax was introduced. (Lets send a hand written note around, get people together to explore whether we should allow the telephone on to sites)
Or indeed when email was introduced. I work with construction contractors who still do not allow computers on site, emails are send to an info@ address, printed in the head office and taken to sites by the contracts manager. We laugh at this now, but are we doing the same on social media?

Lets think about social media as collaboration and communication. Do we really want to have a debate as to whether we need ‘communication’ in the work place? Or whether we want people to work together, to collaborate?

Increasingly we shore up our policies and employee guidelines preventing the use of social media rather then guidelines on responsible behaviour. Better to have a workforce of ambassadors across social media than a frustrated annoyed workforce who criticise or worse during their own time or in their lunch times?

If we start to use the expression of ‘Real Time Web’ rather than social media it opens the door to thinking about using it as a tool for learning, sharing, communicating and gathering the intelligence an organisation needs (market, client, comptetitors, innovations etc)

Google have enabled Real Time as part of their search options. Staff can now see who has tweeted, blogged or shared anything they search for. Should we hence prevent the use of Google. We cannot stop the use of social media or real time web, are we (as employers, managers, directors etc) just trying to stick more and more fingers in the soon to break dam?

Reading the traits of successful collaborative leaders for a piece of work with an innovative construction organisation and I see time and time again that a collaborative leader, (to which most built environment leaders would profess to be) is one that is connected, internally and externally across many sectors, through, yes, social media as well as traditional media. (Blog post to come)

Increasingly I am working with organisations who are waking up to the use of social media applications to improve winning work potential, from gathering leads/market/client/competitor intelligence, to gathering evidence for PQQ’s (from eg project blogs) to collaborative writing of responses and much more. (Follow me on @fairsnape for more on this)

Sustainability in Built Environment dominates Guardian Sustainable Business Awards

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Sustainability in the Built Environment dominates Guardian Sustainable Business Award winners:

At British Land – winner of the Guardian Sustainable Business built environment award:

As the relationship with Camden council shows, British Land takes its corporate responsibility seriously and this is reflected in the goals for Regent’s Place. From design to construction, the project team has been expected to apply the highest standards of ISO 14001 certified sustainability brief for developments. As a consequence, all the new office buildings have Breeam “excellent” sustainability ratings.

From fit-out to property maintenance the developer has worked with occupiers and on-site teams to use natural resources efficiently, with a waste guide and sustainability brief for management – leading to 8% less like-for-like energy use since April 2010.

When the masterplan is complete, the Regent’s Place estate will double in size, providing 2m sq ft of office, retail and residential space for 14,000 workers and residents. What an opportunity, then, for a showcase site with sustainability at its core.

At Sainsbury’s – winner of the Guardian Sustainable Business energy award:

Crayford Sainsbury’s biggest UK store … is a breakthrough project – the first time a UK supermarket has used the so-called geo-exchange system to tap natural geo-thermal energy trapped deep under the ground.

At the heart of the system is an advanced ground-source heat pump that is linked to boreholes that capture and store waste heat from the store. This is released, when needed, to provide heat and hot water for the store and on-demand cooling for refrigeration.

Most importantly, it has allowed the supermarket group to increase the size of the store with no increase in either energy use or carbon emissions. The expanded store has exactly the same footprint as the smaller store it replaces.

As such, Crayford provides a blueprint for the UK’s second biggest grocer as it plots its future store development. The system will be used on several new and redeveloped stores now being planned.

At Tescos: winner of the Guardian Sustainable Business carbon award:

An all-timber new look store in Ramsey, Cambridgeshire, is meanwhile creating a zero-carbon template for future store development at home and abroad.

A range of new technologies is being tested, including sun-pipe lighting, renewable combined heat and power (CHP), harvested rainwater to flush toilets and run carwashes, the first ever LED car park lighting system and on-site renewable energy production. Similar stores in the Czech Republic and Thailand will be built in the coming months.

Some 614 UK stores have also been fitted with electronic energy boards showing staff at all levels, and in real time, if their store is operating in an energy efficient way and suggesting ways to improve the results.

The Livingston distribution centre in Scotland will soon be equipped with a six megawatt CHP plant, while the California distribution centre has one of the largest roof-mounted solar installations in North America.

And

at InterfaceFLOR – winner of the Guardian Sustainable Business waste and recycling award:

In 1995 InterfaceFLOR, a carpet tile and commercial flooring company, launched mission zero, a promise to eliminate all of its negative environmental impacts by 2020.

Born from an “epiphany” that founder and chairman Ray Anderson had on reading Paul Hawken’s The Ecology of Commerce, the mission moved the company away from the “take, make, waste” cycle of manufacturing towards a more sustainable business model.

The path to mission zero is made up of seven clear and ambitious goals, ranging from eliminating waste and using wholly renewable energy to maximising recycling and using resource-efficient transport.

For InterfaceFLOR, eliminating waste meant eliminating the concept of waste, not just incrementally reducing it. Recycling is seen as a last resort and only considered in cases where waste cannot be prevented or reused in any way. It’s an approach the judges thought eminently replicable.

At Capgemini – short-listed for the Guardian Sustainable Business built environment award.

Capgemini has established a new approach for building energy efficient data centres. Rather than build from scratch, it has used an existing building ‘shell’ and populated it with prefabricated modules, similar to those used as mobile hospitals by the British army in Afghanistan.

This in itself minimises the environmental impact that would come with a new-build project and cuts development time from 18 months to just 22 weeks.

Merlin aims to achieve a step-change in every aspect – from the smart engineering of the building to the use of many innovative features, such as fresh-air cooling, battery-free uninterruptible power supply (UPS) and use of recyclable or reusable materials.

The key feature is the cooling system, which combines fresh air and pre-evaporative cooling. It is set up to ensure the tightest possible real-time control of temperature, humidity and air-flow at minimum energy cost.

Merlin includes new “flywheel technology” in its UPS system, with kinetic energy replacing high-carbon batteries.

Cost of Carbon: “What was a carrot will now become a stick”

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So are we prepared yet for the tranistion to a low carbon economy in the built environment?

Accouncements this week from the UK Government regarding targets for carbon reduction will affect all aspects of energy use, conservation and management. With the built environment contributing to 40% of CO2 emissions the imapct on design, material production, tranport construction and more will be very significant.

Facilities Management and the way we use buildings will most likely be the sector of the built environment to be profoundly affected. Whether the FM sector can rise to the occasion is another question, and one now being debated in FM forums, circles and events. See my thoughts on CSR Wire Talkback

Indications from the recent Facilities Show in Birmingham (my own questioning of the exhibitors) suggests carbon measurement is just not on many FM providers agenda as yet

Can we be ready for such a dramatic tranistion, which as Derek Deighton explained is a 13 times reduction – a huge undertaking. And its not as if we havent had time to prepare in the last decade or so. Indeed as John Elkington highlighted ‘since Brundtland in 1987 we are still jollying along and still delighting in green or sustainable innovations’

What lies ahead in relation to the tranistion for businesses to a low carbon economy has been wonderfully summed up and explained in the May edition of the Director in the Green Path to Growth article by Alison Coleman:

The UK has pledged to make deep cuts in carbon emissions by 2050. But as new sustainability rules bite, what are the duties of businesses? …

Britain is committed to massive carbon cuts, and whether businesses subscribe to green principles or not, they will be expected to play a key role. The Climate Change Act 2008 set a target for reducing greenhouse gas emissions to 80 per cent below 1990 levels by 2050, which assumes energy efficiency savings of around two per cent per annum for the next 40 years. That’s a big ask.

Although many companies are implementing green operating policies and achieving environmental management standards, the business contribution to the target is being driven by myriad carbon-related sustainability rules. Yet many organisations have yet to understand the cost of compliance

and as to the cost of carbon? …

Tony Rooke, sustainability practice leader at IT services provider Logica, says: “What was a carrot will now become a stick, and with the carbon price set at £12 per tonne of carbon emitted, it could add up to eight per cent to an organisation’s energy costs. What it will do is encourage them to minimise that impact by monitoring energy consumption more closely, and redoubling their efforts to reduce it and avoid waste.

it of course makes good sense:

Alan McGill, a partner in the environmental reporting practice at PricewaterhouseCoopers. “Forget the green agenda and just apply the commercial principles. There are lots of companies looking at operational opportunities to take carbon out and bring benefits to the business.”

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