Category Archives: sustainability

Built to Last – Designing Out Landfill

There has been an increase in circular economy thinking and the built environment recently, and no doubt we will see much more in the coming weeks and months. It forms a core element behind the Green Vision half day conference in Leeds on the 12th Dec.

Whilst researching back ground information on “Designing Out Landfill” for a client I was struck by these useful paragraphs from Sophie Thomas co-director of design at the RSA and published in a Guardian Sustainable Business article in September 2012

Built to last

Design sits at the heart of the challenge to create a circular economy. Approximately 80% of a product’s environmental impact is “locked in” at the design stage, so understanding production cycles and reconfiguring them for maximum effectiveness is key. We cannot simply substitute one material for another without understanding the consequences.

Designing in this way is complex. Gone are the days of “sustainable” or “eco” design, when a simple change of material to a recycled alternative would give a project environmental credibility. This system calls for investigation into materials at a molecular scale. It demands true co-creation, with all stakeholders involved in the lifecycle of a particular product. Finally, it requires a new logistical approach to capturing and recirculating materials.

This effort needs to be led by businesses. At the moment, it is rare to see a company setting a design brief that includes requirements to recover material. Now, however, the business model is changing and the economic imperative for recovery is growing stronger.

So…

How well is design, construction and facilities management prepared for such ‘deep green’ thinking to waste elimination?

Heros and Texts for a future Built Environment based on #CSR

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“suddenly the air smells much greener now”

Listening to ‘These Streets’, lyrics by Paolo Nutini summed up the brilliant, inspiring Green Vision conference in Leeds – exploring CSR within the built environment.

A mix of talks, presentations, round table discussions and pecha kuchas from Mel Starrs, Eden Brukman, Tamara Bergkamp, Eddie Murphy, Martin Brown, Faye Jenkins, Claire Walker, Rick Hamilton, Mark Warner, Pedro Pablo Cardoso-Castro, Andy Ainsworth, Paula Widdowson and many others showed that there is real emergence and a future for a Built Environment founded on social responsibility principles.

The air smells much greener …

We heard of excellent progress being made by individuals, projects and organisations on the CSR journey, and how behind these are great influential thinkers, often outside of the sector, many, unsurprisingly, related to the ‘outdoor’ sector.

Many of the speakers were enthusiastic in sharing CSR heros and recommended CSR reading. So here, as a summary, or reading list are those mentioned during the day. I wonder how many of these are on the reading list within design, construction and fm education? (Book titles link to Amazon)

Yvon Chouinard

Rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. His company @Patagonia is widely acclaimed for its environmental and social focus. According to Fortune magazine, Chouinard is arguably the most successful outdoor industry businessman alive today.

The Responsible Company What we have learnt in the first 40 years at Patagonia by Yvon Chouinard and Vincent Stanley (see my blog)

Let My People Go Surfing Yvon Chouinard – Probably the ‘must read book’ to understand CSR in Business

(On my blog: How can construction learn from Patagonia?)

Ray Anderson

Founder of Interface Inc., one of the world’s largest manufacturers of modular carpet for commercial and residential applications and a leading producer of commercial broadloom and commercial fabrics. He was known in environmental circles for his advanced and progressive stance on industrial ecology and sustainability.

Ray was was posthumously awarded an Outstanding Achievement award at this year’s Guardian Sustainable Business Awards in 2012. (There is a related, must watch, video here: John Elkington describing the work and legacy of Ray Anderson)

Confessions of a Radical Industrialist: Profits, People, Purpose: Doing Business by Respecting the Earth (2009) Later released in paperback as Business Lessons from a Radical Industrialist in 2011.

Paul Hawken

An environmentalist, entrepreneur, and author. Ray Anderson of Interface credited The Ecology of Commerce with his environmental awakening. He described reading it as a “spear in the chest experience”, after which Anderson started crisscrossing the country with a near-evangelical fervor, telling fellow executives about the need to reduce waste and carbon emissions.

Hawken’s book, Natural Capitalism: Creating the Next Industrial Revolution (1999) coauthored with Amory Lovins and Hunter Lovins, popularized the now-standard idea of natural capital and direct accounting for ecosystem services, a theme revisited by Rio +20 and likely to become more mainstream across the built environment.

Janine Benyus

Her 1997 book Biomimicry: Innovation Inspired by Nature defines Biomimry as a “new science that studies nature’s models and then imitates or takes inspiration from these designs and processes to solve human problems”. Benyus suggests looking to Nature as a “Model, Measure, and Mentor” and emphasizes sustainability as an objective of biomimicry. Key thinking in the Living Building Challenge principles, as is

E O Wilson

Edward Osborne Wilson an American biologist, researcher, theorist, naturalist and author. In the mid 80’s developed the concept of Biophilia, the connection between humans and nature, which translates into architecture and the built environment as comfort, well being and productivity through exposure to natural light and natural surrondings or imagry.

Anita Roddick

Dame Anita Roddick, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace andThe Big Issue.

John Elkington

John Elkington @volansjohn is a world authority on corporate responsibility and sustainable development. He is currently the Founding Partner & Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements

His latest book The Zeronauts, Breaking the Sustainability Barrier describes many of todays inspirational leaders : “Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier”

Jorgen Randers

2052: What will the world look like in 2052

Jeff Hollender,

Jeffrey Hollender is an American businessperson, entrepreneur, author, and activist. He was well known for his roles as CEO, co-founder, and later Chief Inspired Protagonist and Executive Chairperson of Seventh Generation Inc., the country’s largest distributor of non-toxic, all-natural cleaning, paper and personal care products. www.jeffhollender.com/

Gary Hirshberg,

Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm, an organic yogurt producer, based in Londonderry, New Hampshire. Now part of the Danone group.

Published in January 2008, Stirring It Up: How to Make Money and Save the World is a book about socially minded business that calls on individuals to realize their power to make a difference in the marketplace, while doing business in ways that adhere to a multiple bottom line – one that takes into consideration not only finance, but the environment and health as well.

Jeffrey Swartz,

Jeffrey Swartz is the former president and CEO of The Timberland Company an organization that believes that doing well and doing good are inextricably linked. Timberland’s commitment is to reducing global warming and preserving the outdoor environment.

David and Claire Hieatt,

Founders of Howies a clothing company based in Cardigan Bay, Wales produces eco-friendly T-shirts, jeans and sportswear, and aims to have ethically correct practices. Howies use natural fabrics as alternatives to petrochemical-derived modern fabrics. Examples include organic cotton, Merino wool and recycled cotton. Howies T-shirts often have images or slogans with political or environmental themes

Dee Hock

Dee Ward Hock is the founder and former CEO of VISA , described systems that are both chaotic and ordered, and used for the first time the term “chard” and chaordic,combining the words chaos and order.

More?

Over to you –

Follow the discussion on twitter with the #GVis2012 hashtag.

Who are your CSR Heros and CSR Texts to add to this Built Environment inspirers list?

What additions or comments would you make to the entries above?

A full record (video, blog, tweets, presentations, storify) of the Building CSR Event is being curated on the be2camp event page here.

We have no business applying the word sustainable to business activity until …

ISO14051: Turning waste to gold with ISO standard for environmental management accounting

With the proposed demise of Site Waste Management Plans SWMP under the ‘Greenest Government Ever’ red tape plans, could a new-ish ISO standard that puts costs to the impacts identified under ISO 14001 provide direction, guidance or framework for construction to measure and improve material and energy waste?

The standard, ISO 14051:2011, Environmental management — Material flow cost accounting — assists organizations to better understand the environmental and financial consequences of their material and energy use practices, so that they can identify opportunities for improvement.

The standard uses MFCA, Material flow cost accounting, which is “applicable to any organisation that uses materials and energy, regardless of their products, services, size, structure, location, and existing management and accounting systems”

MFCA could be applied on a business wide basis across all projects, understanding material, energy and resource inputs, processing and outputs, as well as on a project basis adopting a SWMP format combined with a Carbon plan driven by ConstructCO2 could indeed turn waste into gold.

Background Reading:

Constructing Excellence SWMP position

ISO turn waste into gold

Measure, Understand and Improve Construction Carbons www.constructco2.com

Five Emerging Themes in Construction CSR

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A recent CSR in construction workshop ran some very interesting discussions on just what CSR in construction is, what it could be and what it should be.

There emerged a number of salient, central themes:

CSR is not a badge, a new lick of paint or indeed something to do to generate responses in bids and PQQ’s to win work, but is something that goes deep into the organisation. It is the brand, image and reputation of the business, in many ways CSR is part of the DNA upon which the business will grow and flourish. Words such as heart or soul of the business become relevant.

CSR thinking will challenge existing business models. We have moved from a era of CSR being bad news, not seen as a business issue, to one of commitment to being responsible and doing good whilst running a business. The challenge businesses may now face is moving forward, how to make a construction business of out doing good, where social responsibility is the vision and core of the organisation. Combining triple line thinking in an integrated strategy and integrated reporting approach will give new perspectives on construction businesses.

CSR approaches cannot be simply imposed top down. Whilst needing strong leadership vision, CSR requires real engagement of all staff and indeed all those who work for the business through the supply chains. Empowering managers to lead on CSR and engaging people in sharing CSR good news stories will become essential.

CSR transparency means all aspects of construction are increasingly on open public display. We cannot put one message to clients in bids, another to staff and still allow conflicting, or perhaps irresponsible practices to exist. The recent Goldman Sachs is a timely reminder that we are in the Age of Damage as described David Jones in Who Cares Wins

The power and potential of social media is yet to be realised. On one hand it presents a phenomenal tool for sharing news, keeping informed and engaging with clients and partners, on the other hand it can be the Achilles heel, rapidly broadcasting irresponsible practices or intentions. Having an appropriately positive approach to Social Media with guidelines or codes of practice for use by staff in the business and on projects will increasingly become high priority.

Supporting built environment organisations on developing CSR strategies it is encouraging to see a real desire for strategic CSR approaches that go beyond the volunteering and sponsorship models. If you wish to engage in conversations on CSR in construction follow and join me on twitter @fairsnape, subscribe to or share this blog post, or get in touch via fairsnape@gmail.com

PQQ Secrets: Listening to the voice of the customer

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For PQQ responses to have chance of success they need to address the requirements and aspirations of the client and project.

They also need to differentiate from the competition. So when a client organisation presents on how to differentiate at bid stage, you should be on to a winner.

But of course it’s an ever iterative game, and you will need to be better than those who also hear the customers tips for bidding.

At last weeks CSkills Forum in Salford, Urban Vision Partnership presented what they look to as differentiators when marking and selecting PQQ’s, either as direct bids, as part of a consortia or within a supply chain. Urban Vision’s overall remit is to manage, protect, maintain and enhance development within the city.

Key Differentiating Factors:

– Creation of community benefit

– Workforce development

– Added value and innovation

– Environmental performance, eg 14001 and CO2 monitoring

– Health and Safety practices, eg 18001

– An IMS (Integrated Management System) approach to quality, sustainability and safety

How many of these can you honestly tick as being well established, or well in development, within your organisation, to articulate within bids?

Many of these have been part of the construction business improvement agenda for many years now, certainly since Egans Rethinking Construction back in 1998, whilst others are relatively new as Methods of Modern Construction Management.

Through fairsnape we can help with advice or support in these areas, in practice or in bid articulation. Why not have a conversation? You can follow and join me on twitter @fairsnape, subscribe to or share this blog post, or get in touch.

#GreenSkills a serious barrier

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The RAE (Royal Academy of Engineering) have today published their report:

Heat: Degrees of Comfort, Options for heating home in a low carbon economy.

There is no possibility that the UK can meet its 2050 target for CO₂ emissions without a fundamental change to the way our homes are heated, according to a report published today (12 January) by the Royal Academy of Engineering. Even with the most modern gas boilers and state-of-the art insulation, we cannot continue to heat so many homes by natural gas and still achieve an 80% cut in emissions as laid down in the Climate Change Act 2008.

Plumbers unprepared for move to energy-efficient homes, report warns (from the Guardian 12/01/12)

In addition to the technical options and considerations, throughout the report there are a number of important and timely comments around the skills issue for installation, AND, for behavioural operation, as the following extracts show:

… skills shortages will be a serious barrier to decarbonising heating unless addressed eﬀectively

… behavioural aspects are very important. Studies in the UK and overseas tend
to reveal a variation of typically 3:1 between the upper and lower tails of the
energy use (between the 5% and 95% cases in the distribution) in technically
similar dwellings occupied by people from demographically similar
backgrounds. To make radical changes, it will therefore be essential to engage the occupiers.

… the lack of inter-discplinary work:

(A Cautionary Tale Case study): The initial problem they faced was finding a single contractor who would take responsibility for the whole installation including the GSHP, ground coils, underloor heating and the integration of the new system with their existing heating and DHW installations. Eventually, despite having contacted the Low Carbon Partnership and the Energy Savings Trust, they had to place separate contracts with a heat pump installer, a groundwork contractor, a plumber and an electrician for diﬀerent parts of the work.

The work went ahead and a 16kW heat pump, 150m of slinkies, a thermostore tank, solar collectors, two underfloor heating coils and room thermostats were installed.

When the system was operational the householder was shocked to find the electricity bill increased from £30 per month to £250. After 18 months of high electricity consumption and many visits by the diﬀerent companies involved, it emerged that the heat pump had been wrongly connected so it was providing heat to the underfloor heating at the temperature required by the storage cylinder for DHW and, although the room thermostats were controlling the pumps on the underfloor heating manifold, they had not been interlocked with the heat pump which, in consequence, was running continuously at its maximum return temperature.

… often there was no single contractor responsible for the installation, which might involve a ground works contractor, a plumber, a heat pump installer and an electrician. As a result of there being no ‘design authority’ for the whole system, there was no single point of responsibility or any liability for the eventual performance of the installation

… there is clearly a need for many more engineers and technicians who understand the systems engineering that has to go into a heat pump installation and who can integrate the various energy systems in a customer’s house. The present provision in higher education and further education is well below what will be required. This could be a signiﬁcant brake on the deployment of low-energy systems

“Our building performance studies show unmanageable complication is the enemy of good performance. So why are we making things more complicated in the name of sustainability?” – Bill Bordass, The Usable Buildings Trust

and in conclusion:

17.4 Skills
The levels of applications engineering required to integrate a heat pump in a property along with local energy sources and other intelligent loads, such as chargers for electric cars, is much higher than is generally available in the trades that traditionally provide heating and related services to domestic consumers. A new type of energy use professional will be needed. Recruiting these will compete with the demands of new nuclear power, oﬀshore wind and other energy industries that are already ﬂagging-up staﬀ shortages.

Skills shortage will potentially be a serious barrier to decarbonising heating unless addressed eﬀectively.

Sustainability: Breaking on through to the other side

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“Break on through to the Other Side” sang Jim Morrison in the Doors way back in the 60s.

Listening again recently started me thinking of how ‘sustainability’ could be ‘breaking through to the other side’ … to a time / place where sustainability and CSR is the norm rather than something we strive for.

This, however, begs a number of tricky questions and answers

Just what does sustainability and social responsibility really look like? When or how will we know we have arrived? What exactly do we have to ‘break through’? What is the tipping point?

What we should find really exciting is that we dont really know, we dont know where the boundary or tipping point is. Where, what or indeed how far we need to push. Are we nearly there or light years away? This makes sustainability an adventure and exploration.

And of course many argue, quite rightly, that sustainability is a journey not a destination or a state of business.

A tipping point may well come when organisations move across a rubicon, from trying to do good whilst making a profit, to making a profit from doing good. (I am reminded here again of Yvon Chouinard at Patagonia “every time we do the right thing for the environment we make a profit”)

Have we made sustainability and CSR too intellectual? I fear so. Is it now far too embedded in checklists, processes and systems. We have lost connection with the natural world, with planet earth, the very reason we need sustainability, resilience and CSR?

Perhaps the tipping point to breaking through to the other side is re-igniting this connection, where we dont need a tag, or a label, but doing the right thing as an organisation or individual is the norm and ‘feels’ right, rather than something we do because we are encouraged, nudged or told to do.

Through fairsnape, organisations are supported in understanding their Route to Zero, where zero is a target, the route the more important, and supported in breaking through barriers.

If you are interested in learning more, I invite you to join me in the sustainability and CSR conversations on twitter, to subscribe to this blog or to get in touch at fairsnape for more information

And a thought for the built environment in 2012… what do you see as the sustainability boundaries that we need to break through and move beyond?

Construction #CSR Gen X + Y and a desire to ‘do good’

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As part of background reading for construction CSR / Social Media project, focused on employers looking to attract young people into the industry, I came across a fascinating article in the Canadian Globe and Mail, GenY seeks responsible employer who listen.

It struck a real chord with an expression that had been forming over the last few weeks, that “if we dont get sustainability, social media and CSR right then young people will not want to work in construction. But they will want to work for other sectors” A compelling reasons why all this starts in the boardroom both as an organisaiton continuity or survival issue and forward thinking, growth and innovation matter.

And it is very much a social media matter, Gen X and Y will use social media to broadcast negative thoughts and obersvations, as well as positives. (The slide comes from a recent constructing social media presentation)

Corporate social responsibility ranks “quite highly” for Generation Y workers …

“The challenge is that Gen Ys hold organisations to their CSR policy. If they join and they feel that the organisation is not living up to the policy, they will become disengaged, leave the organisation and, even worse, will use social media to broadcast their negative thoughts.”

There are a number of other factors that make a company an employer of choice for Gen Y, such as: meaningful, engaging work and the opportunity to build skills; access to the latest technology; working with friends and co-workers in the same age group; a collaborative work environment and management style, and an organisational capacity for fun.

So what turns them off?

Stodgy, traditional companies – “they will join and stay for the money for a while, but then will leave looking for greener pastures.”

Managers who are not interested in them as people, or their career progression.

No clear line of sight between what they are doing and the big picture.

“When the cost of doing anything [long hours] outweighs the benefits [work-life balance].”

Can social media drive built environment sustainability?

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Can social media drive built environment sustainability?

Over the last few weeks I have been working with Ryan at the Construction Network and the team at Sustainability Now on an exciting project to bring social media discussions into the free to attend virtual online Sustainability Now event on the 9th and 10th November

There are two main linked themes to this initiative, a unique sustainability social media ‘list’ and an online social media lounge

The listing, in collaboration with Peerindex ranks UK sustainability twitter users on authority in sustainability and is derived from other lists recently curated by the Construction Network (eg Architecture with Su Butcher and Built Environment Paul Wilkinson for example). It includes all aspects of the built environment from civil engineering to FM to PR to architecture to products to construction and more.

Being ranked on authority in sustainability we will see some surprises when the list is launched at midday during the show. Those with low a Peerindex score, or low activity may well see themselves quite high on authority listing, whereas those with very high activity or Peerindex scores may not rank in the top 100 at all. Quality not quantity perhaps?

Peerindex describe authority as the measure of trust; calculating how much others rely on your recommendations and opinion in (sustainability), and is one component of the overall PI score. ie, it is where people will go for sustainability information on twitter (At least to UK sources, we may well expand to a global list next time)

The second exciting initiative is the social media lounge. Over the two days of the show a number of social media practitioners and advocates will be in a virtual lounge discussing the use of social media in the built environment, and in particular how it can be used to drive sustainability.

Those in the lounge will include @gb_news and @greenbuildexpo, @EEPaul @CKEgroup, @SuButcher @KirstieColledge @priteshpatel9 @KLHSustain @carinawtweets, @DIEMltd.

Amanda Jones @Peerindex will also be online to answer questions on the sustainability list, alongside myself and Ryan (@fairsnape and @ryanbriggstcn)

For more background information see:

Sustainability Now Registration Page

Social Media Lounge Residents

Sponsors and Supporters

Green Build News Article

Built to last

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